Split Testing Your Articles
Split testing is a posh name for changing one thing at a time, observing the results of the change for a set amount of time and then either keeping the change or discarding it and trying something new. Proper split testing requires a minimum amount of traffic, without enough traffic your data will be biased and less reliable. I wait normally for at least 500 Adsense impressions before I change something else on the same article. And remember that Wizzley takes their share in the impressions also, so don't go by views, go by ad impressions. And remember to change only one thing at a time, how else would you know what worked and what not?
Improving well performing articles
If you find an article, that is doing well with small amounts of traffic, chances are good that it will do even better when you get more traffic. Two simple things you can do to improve web traffic to such an article, is to add more, related, content to it and to build other articles around it. By adding more content to it, you have the chance to rank for more of these important 'long tail keywords' internet marketers always speak about. This means simply, that the more content you give Google to index, the more search terms Google has to send you traffic for. Lets say you write an article about a specific travel location, by adding more, relevant content to said article you will start to see traffic not only for 'travel location', but also for 'how to get to travel location', 'what to do in travel location' and 'where to find accommodation in travel location'. I think you get the idea ;-)
The next thing you can do, is to write more, related, articles in the same niche / topic and group and link them together. This is known as internal linking amongst SEO experts and it shows the search engines which page of a website is the main one when it comes to >keyword<. Now, don't go wild with this and spam Wizzley with zillions of rewrites of the same article. What works best for me is to write around 5-10 related articles that link to each other and to the main article. For example, such a set-up could look like this:
- Best Laptops 2012 (main, authority article)
- Laptops under $400
- Laptop versus Notebook
- Best Laptop Accessories
- Top Ten Laptop Bags
This way you have created a cluster of articles that are all in the same niche, that you can naturally link to each other, but where each article has also a 'standalone' value for the reader.
Be careful with link building! We all know that back links are the backbones of Google rankings, but since Panda many Web 2.0 sites were / are punished by Google for being link and content farms. The best known 'victim' was perhaps Hubpages which was forced to crack down on accounts and hubs that created back links in an aggressive manner. Without accepting any warranty for what I say, the following methods, if used sparingly, seem still to be ok and in compliance with the Wizzley policies.
Internal backlinking, as described above.
Wizzley provides you with a RSS feed that you can either add to your other articles, showing off your other work on Wizzley to readers of your articles or which you can add to your other sites and web properties. As this is provided by Wizzley, it should still be save to use (when not overdone).
Wizzley also provides you with easy ways to like and share articles on social sites like Twitter, Facebook or G+. Now, don't go wild here neither, no reason to like each single of your writings and to tweet the heck out of it. And, btw, it is also good practice to use these features also on other people's articles that you find great and useful (*hint*hint*).
This means basically that, when you publish content also on other platforms, such as InfoBarrel, you can, where relevant and appropriate, add a contextual link to your article here. This can be especially useful, if you want to establish yourself as an expert in a certain field. But, again, don't overdo it.
Similar to the above, when writing a guest blog post, adding a link to one or two of your articles and / or to your Wizzley profile is a great way to spread the word about what a great expert / author you are in your specific niche.
This receives less and less attention from the search engines, but is still a great way to get a new article indexed quickly. If you comment normally on a blog, simply put a link to your article or Wizzley profile into the appropriate field when allowed to do so. Again, use sparingly and avoid spamming other people's blogs. We all hate spam on our own articles, so why would we want to pollute other people's hard work with spam?
Linking to your Wizzley Profile
That one is a possibility that is often overlooked by many online writers. Instead of linking to single articles, do link to your main profile at Wizzley. Getting to a decent PR for your profile is perfectly possible, just look at the most successful writers here ;-) Bearing in mind that your profile then contains also links to your latest articles etc, and that you can add links in your descriptive text on your profile, you can send a lot of link juice and link love around your articles whilst staying in full compliance with the TOS.