His system of government and administration aped that in England, rather than the traditional ways of the Scottish Gaels. King Robert I retained those burghs and burgesses established by Edward I, then looked towards his Anglo-Norman peers for further inspiration.
His ancestral credentials and stable monarchy attracted traders from the north of England. They came to the markets also initiated by Edward I and demanded that business was conducted in English.
Those Scots seeking to get rich on the proceeds quickly taught themselves and their children the language.
Little by little, the Bruce's Lowland subjects were edged away from their Celtic roots and taught to disdain their native culture as old-fashioned, unprogressive and downright wrong. Embracing the example shown by this new crop of aristocrats, they hoped to find power and prestige by rejecting all that had made them Scottish.
By 1390, no-one south of Stirling spoke Gaelic at all. They were Scots forged in the mold of Robert the Bruce's ancestry, at the expense of their own.
In the northern Highlands, where no Normans had settled and the chieftains retained control of their clans, Scottish culture, traditions and the Gaelic language continued on unabated. Within a generation or two, the Lowland Scots had come to view their compatriots as barbarians, or knuckle dragging idiots, too backward to be considered truly Scottish.
Thus the divide and conquer took hold on the back of a cultural genocide in the south. The far-reaching consequences would eventually return a Scottish king to the English throne, who was indistinguishable from the English aristocracy. And who preferred London to Edinburgh.
Further still, it would facilitate the circumstances which gave rise to Culloden and the Highland Clearances; then would ensnare Scotland politically and economically into an Act of Union.
Seven hundred years after Scotland's victory at Bannockburn, it would be necessary for the nation to look for independence again at the ballot box.
The campaign trails would be conducted in English, amongst a population which culturally appears no different to its neighbors south of the border. Not because Scotland ever wished to become England, but because the rule of Robert I was not fundamentally different to what may have been expected under Edward II.
Both countries simply became Anglo-Norman, and that looked the same regardless of their location relative to Hadrian's Wall.
Who won at Bannockburn? Robert the Bruce and the descendants of the Norman conquerors. What did they win? Scotland, and the completion of the Anglo-Norman conquest of Britain.