You can blog as an amateur or a professional with an intent in mind. As long as you do not violate the company's terms and conditions things will move smoothly. There are some ethics a blogger should follow.
If not on daily basis subject to availability of time you should be consistent for better presence on SERP and greater exposure. This is applicable to content writers as well as amateurs purely for recreation. The more you are read the better it is for your profession or satisfaction. An ever-increasing list of followers is a grand sign of success.
While writing is informative, entertaining, and precise. Better blogging can create leads, help in ranking as it is a good search engine optimizing exercise. It can help enlarge your community network align you with more people in your niche. It can also act as a propaganda tool and news platform.
A Blog is a versatile platform that it can do will keep on surprising you.
Even though long-form content is becoming popular be precise readers skip wordy entries until unless their interest is deep. If you format long-form content it works better. After completion of every entry, you have to publish it. Do not forget to submit the entry to blog aggregators.
Keep repurposing blog entries for greater information, relevancy, and higher traffic
Blogging is storytelling in an anecdotal manner but tech blogs carry a lot of data, comparison, and technical depth and use graphic illustration besides images and videos. Thus are excellent to introduce new products and software online.
A note of caution always keep a backup of important entries on your blogging journey in cyberspace.
Add relevant images, videos, or graphs as and when required. Optimize each entry with the features provided to enhance its reach.