The problem with most bloggers is that few read their content in spite of the post being engaging and well written.
Readability issues impact the newbies more than the established professionals and about 16% of visitors according to one research read content thoroughly the rest just skip through. In order to become a successful blogger and influencer, you need to make the audience go through the contents and other engaging attributes.
First of all, before beginning a post please study the target audience well depending on the matter and the intent behind the post.
How to Influence or Engage?
Enhance scanning and point to the core matter early.
Before you raise your brows know that scanning has been adopted by a large number of readers on the screen. People read content on paper more intensely as it appears to be less tiring.
Key Points Top Down in the Front
It is important to highlight the crux of the matter at the top or earliest. Mentioning it in the sub-heading is the best.
Most people skip through the blog content searching for words that relate to the solution they are seeking. If those words are hidden in the depth of your content they may miss it and leave.
Bullet Points & Lists
Rather than making posts in essay style keep important characteristics as bullet points and lists. Readers prefer to focus on solutions or aspects they are seeking and would like to avoid what they already know or is of lesser value. Bullet points and lists save time.
Formatting & Sub Headings
Draw attention to key points using formatting: bold, italics, and font color but keep aesthetics in mind. Create relevant and catchy subheadings but please do not overdo it. One H1 Tag and a few h2 tags are more than enough which means limiting key points in a post.
Engage Targeted Audience with Attributes
It is vital to add relevant images, infographics, and videos explaining your topic. But please keep in mind the downloading speed the post should not become too heavy.