Chitika Maps will be created from each webmaster's adserving account there. Therefore the first step would be to register with them. There is also the opportunity to test the demo version without signing up.
Once approved, the registrant is able to log in to display their dashboard. Alongside the advertisement set-up and reports, there is a new tab. It reads 'Chitika Maps'. Clicking on that will open up a form table. This is where the maps will be both created and monetized.
The table (displayed left) appears both simple and self-explanatory:
The size should be entered in pixels. If you don't fill in this section, then the map will automatically be set to the standard: 512px x 512px.
The zoom stretches from level 1 to level 17, which provides plenty of scope for customization.
The center shows where you wish to place the focus of your map. A 'bottom bubble' is currently the only option available under 'monetization'.
For local businesses, or simply those wishing to highlight a specific spot on the map, then the location and pop-up sections will be the most useful.
These will allow the webmaster to place a pin in an exact position (a store, restaurant or the house where your great-great granny lived).
Anyone running a mouse over that pin will gain extra information. At the very least, this will be the address, though these can be edited. In short, you can decide what people should be reading there. For example, it could be an address with a short slogan like, 'best restaurant in town!', or a telephone number for more information.
Programmers who prefer to code their own pages can also easily do so. Chitika have provided step by step information on how to insert their maps onto your website.
Chitika maps have the capacity to be fully geo-coded, with hourly updates and the ability to include advertising. Developers have promised that a 'get directions' function is next on the agenda and should be released early in 2012.