FitFlop Crush Winter Boots

You know that summer is over when the footwear firms start revealing their autumn/winter collections. It's a shame that the warm weather is gone - but a new pair of trendy boots will certainly go some way to keeping the winter blues at bay.

The new FitFlop collection is available in stores now - and it looks like FitFlop Crush boots are going to be one of the stars of the show this year.

They come in Black, Brown Sugar, Chocolate and Bungee Cord.

The upper is a velvety smooth, supple suede with a "slouched" collar. You can see the relaxed look in the image.

They look like a standard wedge boot, but they use the same special "microwobbleboard" sole that all of the shoes in the FitFlop range have. This was specially engineered at the London South Bank University in the UK and the special shape, combined with 3 different densities of material, strategically positioned in the sole, will help to activate your leg muscles while you walk.

The special sole also provides additional support and helps to distribute the weight of the wearer's body more evenly across the soles of the feet.

FitFlop advise that these boots are "ergonomically optimized" and "bio-mechanically engineered". What they really mean is that they are astonishingly comfortable to wear.

With the combination of good looks and extreme comfort, FitFlop Crush boots will give you great value for your money. You'll be able to wear them with a wide variety of your winter outfits and, because they are so comfortable, you will want to wear them as often as you can.

The fact that they look absolutely nothing like toning shoes (no clumsy rocker bottomed sole in sight) means that they look great and you will be able to wear them with leggings, skinny jeans or a winter skirt. They would be perfectly fine to wear to most offices - or in more casual social settings.

One of the most important things in a good pair of winter boots is that they be comfortable. FitFlop Crush are certainly that - in fact, if you speak to any FitFlop wearer, you will soon find out that many people consider FitFlops to be amongt the comfiest shoes available today. Some people will almost certainly tell you that their FitFlops are the "comfiest shoes ever". Why is that?

The key to FitFlop's high comfort level is the specially designed microwobbleboard sole. This provides additional support to the wearer's feet. It also maximizes the contact area between the sole of the foot and the sole of the shoe. This has the effect of reducing the average pressure exerted by the weight of the wearer's body on the feet. The pressure map above should demonstrate this.

Hopefully you can see that there are fewer areas of high pressure in the FitFlop shoe (on the right) than the control shoe on the left.

This pressure diffusing effect is why FitFlops are so comfortable to wear and to walk in - and it's why so many people swear by them.