Flashmob in the UK
Flashmob has recently been described by the BBC as a new phenomenon. You might see that as the end call for flashmob.
Flash Mob in the UK
What is Flashmob?
A 'flashmob' or 'flash mob' is an event where members of a crowd start dancing or singing or both. It usually starts with one person and then others join in. Pretty soon nearby onlookers also become involved. It appears completely random and spontaneous but, in fact, is very organised and highly choreographed. Occasionally a flashmob will perform a seemingly pointless act for a few minutes and then participants will melt away into the crowd. There have been flashmob pillowfights and flashmob 'silent discos' where people dance to music on their headphones. A breastfeeding flashmob is scheduled for June 2011 in central London.
Photo courtesy of Jaec under the Creative Commons license.
Flash Mob Gets Royal Approval
A recent 'surprise' flashmob occurred outside Buckingham Palace a few days after the Royal Wedding. Students from the University of East London began dancing, clapping and stamping their feet. The event was commissioned by Buckingham Palace officials, ahead of a royal reception that same evening to honour young people in the performing arts.
History of Flash Mob
Where Did Flashmob Start?
It's claimed that the first person to start flashmob is Bill Wasik, senior editor of Harpers. He gathered together 100 people in the rug department of Macey's. Wasik said that he wanted to show how people were willing to conform by participating in such events in the hope they would be in the first wave of 'the next Big Thing'. Ironically, it seemed that, for a while, flashmob become a badge of non-conformity.
Ever Taken Part in a Flash Mob?
Flashmob in the Media
Selling Flash Mob
Flashmob has been used in a number of movies and recent TV shows, such as Modern Family. In the UK, there have been a few 'epic' TV commercials by T-Mobile, showing flashmobs at Heathrow airport and Liverpool Street Station, London.
The Death Knell of Flash Mob?
As with many subversive movements, as soon as the mainstream media get hold of it, it is no longer subversive. A case in point is the grafitti artist, Banksy, who has become so mainstream that his name is a household word in the UK. When your kid crayons on the living room wall it's called 'doing a banksy'. There are rumblings and mutterings that flashmob, recently announced as a 'new phenomena' by the BBC, has already run its course, and is fizzling out with a whimper rather than a bang. It was good while it lasted.
More Info on Flash Mobs
Flashmob UK provides information about upcoming Flashmob events around the world.
Flash Mob on Wikipedia
"A flash mob (or flashmob) is a group of people who assemble suddenly in a public place, perform an unusual and sometimes seemingly pointless act for a brief time, then disperse, often for the purposes of entertainment and/or satire."
Teachers Get in the Flashmob Spirit
Teachers gave senior pupils a lunchtime surprise - with a flashmob dance in the school canteen. While pupils at Bell Baxter High School in Cupar, Fife, were eating lunch their tutors were waiting for their cue."
Flash Mobs: Pop Culture [Kindle Edition]
Download to Kindle or PC App
|Flash Mobs: Pop Culture|
iMinds Pty Ltd