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Can I get some feedback, please?  

Product Based Articles

 
JoHarrington
Posts: 1816
Message
on 07/31/2012

Hiya,


I'm bowing to peer pressure here.  LOL  Well, at least, I'm acting on the advice of kind mentors like Jerrico.  I've been told repeatedly, by various people, throughout the last year that I'll only start making money when I stop writing so many 'information' articles.  Reviews, product based articles and sales ones are the way to go.

I also noticed from my author alerts that Katie is writing LOADS of Christmas Wizzles right now.  I followed her lead.

How did I do?

Christmas Ornaments for Gay Men

I found it much harder to write than normal Wizzles, because it's not really telling a story.  Mine generally are.  This one was designed to go, 'hey shopper, look what I've found for you!!'

Did I succeed?   And why IS Katie writing about Christmas in July?

 

yours

Jo

xxxxx


katiem2
Posts: 1044
Message
on 07/31/2012

Oh My Dear Chicklet, Christmas starts in June.  It can take a bit of time for your article to season and simmer right?  Well you don't want to miss the shopping "season" which for many begins in June, the early bird shoppers.  After the holiday season is over your article is dead till revised next year...  I myself shop for Christmas year round, put it in storage and have a ball digging my way through all the treasures I've forgotten about.  I love giving large!

It is challenging to write sales content when you are in creative mode.  You just get your groove on in time.

I believe variety is best, a balanced blend between different copy. 

Off to read your article {{{{{{{{{{{{{{{{hugs}}}}}}}}}}}}}}}}}}}}}}


JoHarrington
Posts: 1816
Message
on 07/31/2012

You are soooo organized!   Here's me thinking I'd thought ahead by writing about Lammas two days ago (It started a few hours ago at sunset)!  

Ok, I see your reasoning.  I'll think about what else I can do.  <3

Every day a learning curve!  But I'm glad that I have great teachers here willing to share their expertise. {{{{hugs}}}}


BrendaReeves
Posts: 845
Message
on 07/31/2012

Katie is right. I've written a Halloween and Thanksgiving article already. That way you also don't feel stressed later on to get the articles out before the holiday is over.


Brenda Reeves
JoHarrington
Posts: 1816
Message
on 07/31/2012

*adds those categories to the list of things to plan ahead about*

Thanks Brenda!


chefkeem
Admin
Posts: 3394
Message
on 07/31/2012

All good advice from seasoned online marketers here!  Cool

After the initial boost for fresh content, and the following drop in the rankings, it takes a little while to climb up again. It helps to refresh our articles right before the season, with more product or new info.

People start Christmas shopping like crazy in October, reaching the peak in November/early December.

You go, girls!  Money Mouth


Achim "Chef Keem" Thiemermann is the co-founder of a pretty cool new platform called...um...er...oh, yeah - Wizzley.com.
JoHarrington
Posts: 1816
Message
on 07/31/2012

*attempts to return to form here*

Can I write about the history of Thanksgiving?   I know all about that.  But the only thing I know about the modern festival is that all of my American friends disappear off-line for a day or two. 

Then they return complaining about having eaten too much turkey; and nearly getting themselves killed in some shopping equivalent of a battlefield.


katiem2
Posts: 1044
Message
on 07/31/2012

Brenda, I've seen your holiday work and it's wonderful, you keep on keeping on!

 

Jo, The History of TG is a fab idea!  Rock on! Your Christmas Wizz is fab, very interesting not like sales copy at all, you've got the touch, you can do this and stay true to your voice, makes it all the better.  I'm earning money from everything with sales, Viglink, Amazon, Allposters, the opportunities here are tremendous.  You go girl

 

Chef, Thanks for the vote of confidence, your input is much appreciated Kiss


chefkeem
Admin
Posts: 3394
Message
on 07/31/2012

Sure you can write about the history of Thanksgiving, Jo. But then you will get an audience that looks for information on the history of Thanksgiving. (Not what to buy for Thanksgiving.)

What type of audience do you want for your sales pages?

I would keep it as focused as possible: information articles for information seekers, and product reviews for shoppers.

That way, nobody can say, "oh, she's pretending to give us info but all she really wants is sell us some stuff!"

Or, eager shoppers get turned off by all that information, when all they wanted was a solid review and shopping links.

It's not always 'black & white', of course. But I trust that you will find your own style.


Achim "Chef Keem" Thiemermann is the co-founder of a pretty cool new platform called...um...er...oh, yeah - Wizzley.com.
katiem2
Posts: 1044
Message
on 07/31/2012

Ewwww Chef, Very good point. This I will remember


Ragtimelil
Posts: 825
Message
on 07/31/2012

I feel stuck here. I'm not able to buy products to review! Everything I own is old.  I don't even celebrate holidays.


Lana or LIl aka Ragtimelil RagtimeLil's Store on Weebly
chefkeem
Admin
Posts: 3394
Message
on 07/31/2012

You don't have to buy review products, Lana. Curate the existing information on the web (Amazon product descriptions, customer reviews, etc.), and then add your own stories, interpretations, opinions, experiences, recommendations, suggestions, warnings, hunches...


Achim "Chef Keem" Thiemermann is the co-founder of a pretty cool new platform called...um...er...oh, yeah - Wizzley.com.
JoHarrington
Posts: 1816
Message
on 07/31/2012

 

Ragtimelil: 07/31/2012 - 07:02 PM

I feel stuck here. I'm not able to buy products to review! Everything I own is old.  I don't even celebrate holidays.

Then review the stuff that's old, because it was patently built to last.  Now THAT is useful information to know!

Thanks Katie and ChefKeem for your pointers.  I'm starting to get excited about this now.  It's something new to challenge me!


Ragtimelil
Posts: 825
Message
on 07/31/2012

 

JoHarrington: 07/31/2012 - 07:24 PM

 

Ragtimelil: 07/31/2012 - 07:02 PM

I feel stuck here. I'm not able to buy products to review! Everything I own is old.  I don't even celebrate holidays.

Then review the stuff that's old, because it was patently built to last.  Now THAT is useful information to know!

I have an old laptop but it was rebuilt. I don't have much of anything else.

Lana or LIl aka Ragtimelil RagtimeLil's Store on Weebly
Ragtimelil
Posts: 825
Message
on 07/31/2012

 

chefkeem: 07/31/2012 - 07:17 PM

You don't have to buy review products, Lana. Curate the existing information on the web (Amazon product descriptions, customer reviews, etc.), and then add your own stories, interpretations, opinions, experiences, recommendations, suggestions, warnings, hunches...

Opps. almost missed this post. Maybe I haven't thought this through. It seems like a lot of the product articles are about electronics, kitchen gadgets and decorating. I have made some attempts, but their my lowest ranking articles.

Back to the drawing board...


Lana or LIl aka Ragtimelil RagtimeLil's Store on Weebly
Jerrico_Usher
Posts: 1210
Message
on 07/31/2012

Good Evening Master Article Chefs!

I consolidated my posts into one post for ease as several posts I wanted to respond to for Jo…

@Jo RE: your first post :)

(First of all, glad to help- we were all newbie’s to something once upon a time no? besides it's in the IM handbook to help all newbie’s...).

I want to clarify my point in another email about what type of articles to write to get paid.

Information articles are still VERY useful. They bring traffic to the site and although the article may not prompt them to buy- it helps your overall account/seo... it's about a balance not one or the other but both.

I think you need informative articles to reach one group, and review articles to reach another or both groups interchangeably. Informative articles can always lead into a review article by linking it to one (one you write!).

For example You could (I did actually just haven’t moved it over yet) write about the fascinating history (and hidden histories) of thanksgiving and write another article about all the thanksgiving products- not as a sales page or review so much as what people use/buy (i.e. thanksgiving plates/platters, turkey pans, suction thingies for rejuicing turkey), aluminum foil, decor, even some food products that are bottled or canned like gravy, and a million other things...

The TG history excites them to learn about the holiday which may very well make them more excited (like scrooge with xmas after the 3 ghosts visit informing him of things he missed that would excite him about xmas etc...), then write a tradition piece about what people generally eat on thanksgiving, including a bunch of the aforementioned products, and another article could cover the decor of thanksgiving and include a bunch of really awesome decorations that are unique, not the hum drum turkey pictures :)

With your history article you essentially could create say 5-10 sub niche themes that would easily pour into product placement... link ALL of the 5-10 articles to the TG history one and from each back to the TG History one as well (so product finders may also learn about the history of TG and may even bookmark or visit all the links to OTHER cool things about thanksgiving i.e. traditions, decor, food, prep tools (foil, pans, etc...). This may actually push them over the fence to buying things on one of the sub niche/product pages.

The TG History will help with SEO also but its back links will be more relevant.

Make sense? It's about cleaver writing, cleaver networking of articles (i.e. TG history and accessory articles that sell the products)... It stands to reason that someone who's interested in the history of a holiday will want to inline research other things like decor and traditional recipes (books?), so it's a natural progression as well (they may not have even cared about decorations until reading the history article (i.e. why we use certain ones) then landing on a decor article next!

You can also interlink in the middle of your explanation i.e. you start talking about how decoration concepts began and where turkeys came into the picture, and the turkey's word can become a backlink/hyperlink to an article on how to prepare turkey 7 different ways that sells turkey basters (that's the word I was looking for above), pans etc...

Christmas/Holidays

Christmas DOES start in June, but you should really start preparing in March for reasons chef and Katie mentioned, seasoning and giving it time to climb the serps a bit. Holidays change what keywords people are trending on the most- so be very aware of LSI's and naturally potent information.

(and chef if someone read an informative review instead of a normal review, they won't say oh they are pretending to inform me but they want me to buy something- fact is if the information is GREAT and unique and useful- they don't care about being sold on something- it's an even exchange- great info for purchasing what they need anyway- even based on the article. It's about how you do it- if you write like a slick sales page, sure they will be upset, but if the data is potent and amazing to them- it doesn't matter).

Succinctly- I'd like to quote the words of Kid Rock "they say I'm bragging and I say what, it's not braggin MF if you back it up..." meaning if the data is not fluff, but potent copy, it's not going to be seen as pretending to inform but actually informing :)

I agree that you should write both, some that are informative with products, and some that are JUST a solid review with products- this way you hit both markets/types- personally I like to become well informed about something before picking a product- i.e. if I want a welder I don't want to read one review on a specific welder, at least not right away, I like to read a quick assessment of what each type is, does, and the differences (so I know which one I need), from that I'd like to be linked to a specific welder review (tight review) on the one I picked...

I did this with my welder, window blinds, and others- writing a main collage review (potent still) then individual ones on each type specifically- both can sell products well. The informative articles/reviews are a great way to offer “for more information” type leads at the end of an article. Those that want the product pages but find they may need to know more before deciding will love to read your more informative (less product selling) piece then return to the article and buy the welder or whatever from there.

Katie nailed it (the original posts question) in a nutshell actually- the whole thing :)

The learning curve is the most exciting part. Later when you know all this stuff well, you will miss the consistent "new" information your learning (it feels like slaving in a never ending treadmill of things “to learn” right now, but you’ll miss it later :). Kind of like military basic training :) and can quickly apply- as you learn more and more the consciousness shifts to creative/cleaver marketing with what you know (adding tips to your tool belt as you go or need a way to accomplish something you think up), the new stuff will be less, the learning to perform IM/writing jujitsu will take over (and is just as fun to watch results of testing ideas).

(how about an article about starting your shopping early so you can get more without going for broke around the holiday? It could lead into several other articles (including product based ones). Talk about ideas for saving people time and money- then lead into several articles about shopping and what's out there..)

Just brainstorming...

@Ragtimelil - most of what I review I never bought or plan to buy- I just consolidated potent details from other articles on the web already covering what I want to review, then I take the facts and book report it to some degree, I don't try to rewrite what they wrote just use the details, the potent facts, to create an article covering everything.

I notice a lot of people don't include enough facts so you have to go everywhere or read 10 articles to get them all (and combing through the fluff sales pitchy content), so I take these pieces and consolidate them into one shop article. All the info (reviews, comments left by people, forum posts, etc...) is out there, like chef said, just curate it into a master piece.

I don’t write the review from first person i.e. “I like the 2323D-4h tig welder, it’s efficient and one of the most popular” I wrote it in third person informative style, just the facts Ma’am… ie. “The Tig Welder model 2323d-4H is a popular model for precision welding. It comes with a 25 ft. power cord and … yaddah yaddah”… so it’s not salesly (as a first person review would feel IMHO)… but factual and offering several models on the page to click through to read about on amazon, or a link to a more detailed review to tig welders from a “welders review” page that covers each type of 7 in a potent paragraph or two each.

 

-Jerrico

 

 

 


Jerrico Usher - The Grass May Be Greener On The Other Side But I Installed A Mirror Over There! :-) - Join Our Wizzler Chat Room created by the people for the people to the people
Tolovaj
Posts: 156
Message
on 08/01/2012

O.k., my two cents here - about timing. Christmas is already here, maybe this time is even better for writing Valentine related articles.

But!

This is a long way run (should be). You can write what ever you want and whenever you want, but use it when the time is right. October is great for updating existing Christmas articles, maybe interlink them etc., end of December is great for updating existing Valentine's articles etc.

As I see somebody from the so called informative article author category there are many really interesting opportunities about weird holidays, there is a lot from ecological field to inform AND sell, there are music and film festivals every year at the same time but with different content and so on and on.

To make it short:

- you need old articles with fresh content

- you need useful and unique info with a magic touch.

Hope it helps:)

 


We love Fairy Tales
humagaia
Posts: 652
Message
on 08/01/2012

Jo, I'm not a sales article guru like many here (I only really do Amazon- but here is my two penn'orth =

my best sales articles are about items that others do not write about (much) = jewellers loupe, weighing machines and educational scientific instruments for kids (mainly 'cos I look for these for my g'kids)

the expounded knowledge is that you should write some articles about low value items, as well as higher value items, so you can increase volume to bump up your Amazon percentage return on sales

your first target (gay population) is a good pointer - target specific areas of the population with specific products [Wink why not target the 'ghoulish' section by 'offering' miniature replica's of the execution contraptions you write so passionately about (only kidding) - but the point is relevant]

DO NOT mix genres - info for info articles, sales copy for sales articles

Do cross-reference articles if they are in the same genre [write about the 'history of....' as a single article, link it to a sales article or articles which are trying to sell items for said.

Chef has made the right comment when he says 'curate' - but do not copy or even 'quote' - check out what others have said and consolidate into a 400-500 word article.

DO NOT put too many items in one sales article.

Although it may sound counter intuitive at first, the best return on visitors accessing your article comes when you are writing about a single product. Rather than writing about a group of products such as "best men's deodorant" and including 10 items, you will hit a focussed buying audience (i.e. ones that are primed to buy) if you make 10 articles, one for each of the 'best 10'. Why? Because for the 'best 10' article, people are still making up their minds, and may go somewhere else to find more, specific, information. When they search for "Paco Rabanne men's deodorant" you know their decision has been made (and it becomes more 'evergreen'), and all they want to know is where they can get it at the right price! With Amazon, Ebay and Viglink, a little research and linking should give you the best chance to give them the 'information' they require, and secure a sale.

Best way IMHO - write a "Best 10....", then link each item to 10 separate sales articles. The 'Best 10..." caters for the information seekers (and you may get some sales). The individual articles (micro-niche) reach those that have made up their mind and just want to know where to get it at the best price.

The US market is the highest volume - but you can make your articles specific to the UK. With Viglink you can access any Amazon product on the UK product list. Just add a hint that your article is for UK 'hunters'. My Viglink list article also shows those major merchants that have UK targeted websites.

Hope this helps - and sorry for the long post.


humagaia
Posts: 652
Message
on 08/01/2012

Just remembered:

You can write sales articles to cater for:

Why? 'Why is the IBEX2009 the best ...... around?'
Which? 'Which Christmas tree is the best for your needs?'
What? 'What deodorant do most men prefer?'
Where? 'Where to buy Paco Rabanne at the best price?'
When? 'Is now the best time to buy ........... for Christmas?'

Not great examples (and not intended as actual article titles) but show that you can come at a sales article in different ways. The 'When' example is more of an info article title though.

How? - should be consigned to the info article section of article writing.

 


JoHarrington
Posts: 1816
Message
on 08/01/2012

Thank you everyone for such detailed advice.  THIS is why I love Wizzley so much. 

I'm slowly but surely taking on board everything that I've just read.  The first pointer occupying my mind is about not doing too much in one article.  I've just this second up-dated my gay men ornaments to add a load more!  LOL

Is it overkill now? 

yours

Jo

xxxxxx


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