I have to admit that I've been quietly stunned by the last few months at Wizzley, particularly with regard to Zazzle sales. The latter sky-rocketed so much that yesterday I panicked slightly, messaging Pam to ask if there was any other explanation than 'it's working'.
Nope. It's just 'it's working'. Panic over and rejoice.
This now means that I have two and a half years worth of data on What Sells on Wizzley and/or Zazzle. The sensible thing is to do more of that. But how do you work out the 'more'? Related products yes, but they aren't always the thing. People wanted to buy That Thing, not all the stuff surrounding it.
Because even I don't understand what I'm talking about from that, let me show you an example. (In full awareness that I'm handing you all a seller on a plate. :p )
This sells (http://www.zazzle.com/vintage_texture_wedding_card_for_lesbians-137559868936659603?rf=238861567290209300 ). It sells a lot. It does so from a Wizzley article featuring it, and it does so alone in the store (http://www.zazzle.com/agaymarriage/gifts?cg=196035471492582540 ). The article had plenty of alternative cards, but everyone apparently liked that one. Why?
I'm angling for being taught how to fish here by the way. I know that the artists of Wizzley could probably tell me in that specific instance, but how would you trace the psychology of sales ordinarily?
Thanks in advance.
PS Sorry about the raw URL. Got smacked by the link glitch again.