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Brandon's Article is Validated!

 
JoHarrington
Posts: 1816
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on 10/23/2012

Brandon wrote this weeks ago:  Zynga Falls - Could it be due to lack of Creativity?

Three hours ago, Zynga went under.

I know that I've just Tweeted his article to all of my friends!  He so called it.  Go Brandon!  (But what a shame for Zynga.)


onetimeuser
Posts: 378
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on 10/23/2012

 

JoHarrington: 10/23/2012 - 05:34 PM

Brandon wrote this weeks ago:  Zynga Falls - Could it be due to lack of Creativity?

Three hours ago, Zynga went under.

I know that I've just Tweeted his article to all of my friends!  He so called it.  Go Brandon!  (But what a shame for Zynga.)

Jo, Zynga are having problems but they have 'gone under', their stock price has slumped drastically and they are struggling but they still very much exist.

They have shed 140 staff, but that's out of 3000, in the grand scheme of things Microsoft sheds 10% of their staff every year to keep things fresh.

onetimeuser
Posts: 378
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on 10/23/2012

Zynga aren't the only business struggling, Q3 was crazy, it saw a period where an incredible number of people shunned laptops for mobiles.

Other businesses who are probably going to have to shed a lot of jobs include Intel who make processors for laptops & PCs.

The poor Facebook and Google results were as a result of the fast adoption of mobile. Some businesses just haven't been very successful in monetizing their mobiles apps, even Google have struggled to monetize mobile search, the click rates are a fraction of those seen paid for web search via PCs.

It's actually a pretty worrying development for many, even Microsoft are scared, remember that when you buy a PC or Laptop it comes pre-installed with Windows and various Microsoft owned software on a trial basis (e.g Word Starter).

This is a reminder to all about just how fast the internet evolves, looks like those who struggle to adapt to mobile will suffer.

eBay however have done well with mobile.

Zynga's problems have been well documented all year though, basically people are falling out of love with their games.

Their business model has never been particularly sound, they are almost completely reliant on Facebook, and facebook recently changed the way that they allow Zynga to do business.... people were sick of the constant spam and invites, and now facebook actually caps the number of users that Zynga can sign-up in any given period.

Their attempts to conquer Android and iOS have failed so far.

JoHarrington
Posts: 1816
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on 10/23/2012

Ah!  That contextualises it all a bit more.  I've never been a big fan of Facebook, so I didn't encounter too much of Zynga. 

But I'm very, very well aware of what's happening over with Jagex.  They've taken the Runescape that we knew and loved and basically monetised it into submission.  The whole gaming industry is in a massive shake up right now.

Steam is doing well though!

Microsoft sheds 10% of their staff just to keep things fresh?  Wow!  They deserve to go under!  Even if I didn't already think dark thoughts about them re their past mess ups, I would now.


lobobrandon
Posts: 534
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on 10/23/2012

Thanks for spotting this Jo and also tweeting about it. Ryan, Zynga doesn't just depend on FB anymore - they've now gone and taken over G+ too. Ok not taken over, but they're present there as well. 


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katiem2
Posts: 1044
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on 10/24/2012

Struggling is the que to evolve in today's changing economy. Anyone and Everyone will do good to realize this and stop waiting for things to go back to the way they where. 

 

Things will never be the same, it's the natural eb and flow of change, as does every generation we are experiencing a pivotal change that will evolve into a new way of life as we know it.

The companies that downsize, if you will, maybe the companies to thrive and succeed in tomorrows market place.

Just saying...


onetimeuser
Posts: 378
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on 10/24/2012

 

lobobrandon: 10/23/2012 - 09:49 PM

Thanks for spotting this Jo and also tweeting about it. Ryan, Zynga doesn't just depend on FB anymore - they've now gone and taken over G+ too. Ok not taken over, but they're present there as well. 

They rely on facebook for their revenue, and 30% of facebook traffic is now mobile traffic.

Facebook haven't been able to successfully monetize their mobile traffic, and Zynga haven't either..... Zynga accounts for almost 20% of facebook's revenue, and facebook are loss making right now too.

It will be interesting to see how businesses adapt to mobile, I guess it just requires more advertisers to believe in mobile traffic?

onetimeuser
Posts: 378
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on 10/24/2012

 

katiem2: 10/24/2012 - 08:32 AM

Struggling is the que to evolve in today's changing economy. Anyone and Everyone will do good to realize this and stop waiting for things to go back to the way they where. 

 

Things will never be the same, it's the natural eb and flow of change, as does every generation we are experiencing a pivotal change that will evolve into a new way of life as we know it.

The companies that downsize, if you will, maybe the companies to thrive and succeed in tomorrows market place.

Just saying...

There is talk of a dot com bubble Surprised

lobobrandon
Posts: 534
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on 10/24/2012

That's definitely true ryank. But, it's not the lack of mobile advertising, the method of monetisation needs to be changed. Google's profit margin has decreased as well and it's due to the same reason. But, they do have ads - just that they don't seem that great on the mobile


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katiem2
Posts: 1044
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on 10/24/2012

Yes that bubble lurks over head does it not.... and yet where will we go, everyone uses the net for everything in the present time... dot com may be dead but author branding has never been more useful. They gotta get those results from somewhere.

 

Brandon, BTW, Not to underscore your insights, great job Brandon, spot on friend. 


onetimeuser
Posts: 378
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on 10/24/2012

 

katiem2: 10/24/2012 - 12:43 PM

Yes that bubble lurks over head does it not.... and yet where will we go, everyone uses the net for everything in the present time... dot com may be dead but author branding has never been more useful. They gotta get those results from somewhere.

 

Brandon, BTW, Not to underscore your insights, great job Brandon, spot on friend. 

I'd say that hardware manufacturers should be the most worried right now.

The example I used above of Intel being the largest possible casualty, Intel are the market leaders for processors (they are used in most high end laptops and desktops, and even MacBook's).

But they have a paltry 1% share of the market when it comes to mobile.

You would have thought that Google would be doing a better job of adapting to mobile, seeing as they built Android....... would be ironic if their own software killed a big chunk of their earnings.

I've been switching my web properties over to 'responsive' themes recently, those are themes which adjust to fit any screen size and I have a one column 'mobile footer' which only shows on mobile. My latest theme even tells the device which way around the video embeds should be shown which is cool.

Fat lot of good it's going to do while mobile PPC is such a rubbish payer, but if it gets me one or two social shares or followers it will have been worth it.

Is Wizzley iPad and iPhone friendly? I don't own either so I'm oblivious, somebody should create an 'iPad viewer' or 'iPhone viewer' so that we can see what our stuff looks like on those devices!

onetimeuser
Posts: 378
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on 10/24/2012

 

katiem2: 10/24/2012 - 12:43 PM

 

Brandon, BTW, Not to underscore your insights, great job Brandon, spot on friend. 

Yes, I should probably say that too, don't want it to seem like I was undermining the article....

.... writing about things before they really trend is what this game is all about right? 

Did you get a spike in hits yesterday lobobrandon?

nightowl
Admin
Posts: 519
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on 10/24/2012

ryank: 10/24/2012 - 01:11 PM

Is Wizzley iPad and iPhone friendly? I don't own either so I'm oblivious, somebody should create an 'iPad viewer' or 'iPhone viewer' so that we can see what our stuff looks like on those devices!

Wizzley is responsive, to some extend. Here's a nice tool for testing a website on all sorts of mobile device displays:

http://www.responsinator.com/


SEO Praxis: Specializing in WordPress Hosting and Small Business Web Design.
lobobrandon
Posts: 534
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on 10/24/2012

Ryan, I did get a spike in views, but not much. However, my G+ account had a lot going on people were commenting like crazy on one post where I had shared the link. It's the first time I wrote a news kind of article, so it was interesting that this happened.


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lobobrandon
Posts: 534
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on 10/24/2012

Since we're talking about optimization and stuff here, I guess you'll would like this site. It's not much, but helps give a general idea of what's going on:

http://www.woorank.com/en/www/wizzley.com

 

PS: Google "types of shells" without quotes and check out Pam's article it's got a rating... How did that happen? I don't seem to spot any kind of rating module on the article. 


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lobobrandon
Posts: 534
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on 10/24/2012

Post got sent twice so edited this.


Check out my blog SEO for Dummies
onetimeuser
Posts: 378
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on 10/25/2012

 

lobobrandon: 10/24/2012 - 11:33 PM

PS: Google "types of shells" without quotes and check out Pam's article it's got a rating... How did that happen? I don't seem to spot any kind of rating module on the article. 

WOW! 

Well recently I suggested that Wizzley introduce ratings for that very reason.

It looks like Google has pulled the '15 votes' from Wizzley's thumbs up system (the article has 15 thumbs up).

I'm not sure if that's a good thing or a bad thing, because if every article is going to show as five stars then it may be perceived as gaming the system at some stage?

Interesting find, do staff know about that? Wonder whether that's intentional or not....

If you search...  site:wizzley.com it shows all indexed wizzley articles, it looks like many articles have been assigned five stars.

lobobrandon
Posts: 534
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on 10/25/2012

Hmm now I know how that rating got there! I found it from the woorank thing as the top ranked pages (and their keywords). 


Check out my blog SEO for Dummies
lobobrandon
Posts: 534
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on 10/25/2012

Just checked again, Ryan the articles aren't ranked 5/5. Check again and see Night Owls recipe one that's ranked when you search site:wizz... 


Check out my blog SEO for Dummies
onetimeuser
Posts: 378
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on 10/25/2012

It is pulling the 'from X votes' thing from the number of thumbs up.

15 votes = 15 thumbs up

7 votes = 7 thumbs up

Pretty confusing, no idea what woorank is or how that would impact that, can only be pulled from on-page factors.

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