Thank you Vikki ~ http://wizzley.com/what-are-keywords/
And thank you AJ ~ http://wizzley.com/keyword-research-1/ and 2 and 3
I am still not ofey with these as I don't have MS Excel but am managing to convert.
But hey I'm getting there. After four years of trying I am still a "Newbie"
Anyone else who is battling a bit with Keywords should study these avidly.
Thanks also to chefkeem for his "go to" message.