Internet Writing - What Are Keywords?
Internet writing requires writers to become web savvy. Successful Internet writers know how to use keywords, how to find keywords, and how to optimize keywords for search engines.
Writing for the internet poses fundamental problems for everyday writers and budding entrepreneurs. They quickly realize they need online writing help. Keyword research is the first big barrier to online success.
The problem is that every how-to-do-keyword-research article anyone finds, whether intentional or not, assumes a baseline of knowledge or understanding that many readers simply don't have. The core concepts have been missed.
Do I Really Have to Do Keyword Research?
Keyword analysis is a necessary skill
I know this because it happened to me. I struggled with the concept of writing for the Internet for many years. I was one of the early bloggers before all this keyword research and search engine optimization stuff came about. Back then we were lucky just to figure out how to get our words up on that strange invisible highway known as the Internet. Keywords? Never heard of them. Early online writers simply transferred their tried-and-true writing skills to the new medium without giving any thought to whether it would work. Why wouldn't it?
In the end I realized I couldn't remain in denial. Keywords are the fundamental building blocks for online writing success.
Understanding Keywords Requires a Flip in Thinking
Keyword research can be summed up pretty quickly if you can wrap your mind around a few core principles. Here it is in a nutshell and it's what I have to remind myself every day.
- It's not about me - What that means is that it's not about how I view my writing or what I'm trying to say. It's all about the viewer/reader. So it's not how I think someone will search for my topic, it's about what they think. That means my ideas may be squat in value when it comes to search engines.
My first reader is the Google and Search Engine bots. So, just like in publishing when the gatekeepers are agents and editors, I have to please the Google bots or at least tease them my way with breadcrumbs (keywords) so they will happily index my article and allow their users access to my writing.
My second reader is not really a reader. They are searchers first. If my article or blog post or whatever cannot be FOUND in a search, then it will NEVER BE READ. So I have to understand how the users of search engines use them to find my topic or whatever bit of information I'm trying to share. It's not MY Way. It's the Searcher's way.
The person doing the search types in specific words or questions or phrases that THEY think will provide them answers. The Google and search engine robot/spider thingees have already crawled around and gobbled up my words and indexed them. IF my words don't match that searcher's words used in their query, the Google and the search engines cannot cough up my article because the words don't match. Hence, I won't get found, my article won't get seen in a search, and my words won't be read.
That is it in very basic layman's terms at least for me. I absolutely could not wrap my head around anything else anyone was telling me about keywords and SEO stuff and all that arcane seo gibberish until my understanding flipped.
Everything is upside down. You have to "get" that. THEN and only then will keywords and SEO make any sense and then and only then will you be motivated to mess with the stuff.
Do I know how to do keywords and SEO? Not really. I'm in the baby steps phase but I am now on the path and can see some small light. . . .
What Is a Keyword and How Do I Find One?
Before you do keyword research
Before you can come to grips with why keywords matter so much in online writing it helps to understand what a keyword is. For generations "keyword" meant a main word or concept "of great significance." We were taught to identify and use keywords to build out topics and articles.
Another meaning of keyword had to do with a specific word that would be the "key" to breaking a cipher or code. It was the lynchpin that led to understanding specific coded language.
In some ways that is how it is being used today. Keywords in internet writing language are the "keys" to understanding the entire concept of writing searchable, findable content. Without keywords, an article or blog post or sales page drfits to the bottom of the Internet search pile covered up by millions of articles generated daily by onlne writers for their online consumers.
So keywords continue to have significance today but the way in which keywords are used is completely different.
Learn the Keyword Flip
Keywords used in online writing are not words that the writer defines. They are not the words that might come to the writer's mind when planning an article or sales page. No, keywords in today's web savvy world are words that others use.
A writer used to plan an article or write about a topic using their own baseline of knowledge and how they would approach the subject. Today that won't work for online consumption. You may use words that others don't know, concepts they may not have heard of, ideas that are foreign. So before you write, you must find the keywords others use when searching for information on your topic. Then use those words in your article, in the titles and heading, in the url of the posted article so that your readers will find what you wrote.
Why Keywords Are Important to Internet Writing
Blame it on Google and search engines
Yes, I say blame it on the Google. The great Gobbler of Words that roams the Internet highway searching out specific words that Initernet users type in to find things. Google's robots know not what they eat. They simply eat. They eat and index. And that index becomes the map that we all must follow if we are to be successful writing for the Internet.
Keywords - Friend or Foe
Isn't language important? Sure. What about content? Absolutely. But without using keywords your writing may suffer not death, but worse, be ignored by the search engines when users search to find answers.
Despite how it may feel when you first come up against the great keyword wall, those pesky keywords are your friends. They are beacons to light the way for your potential readers to find your work. They are waving hands at the Google bots and search engine crawlers to signal that you have important information for them to index and give to others. They are the grease on the skids to help your pages rank high in searches. They are that imporant.
The Benefits of Using Keywords
Keywords link the writer to the reader. They are the conduit that allows you to write something that your target audience will find. It's that simple, that necessary, that important.
Keywords make the following things possible:
- Your article, page or post reaches its target audience and, hopefully, is read.
- Finding the target audience can translate into success and, for the online seller, sales.
- Visibility is increased whether its for your blog, website or online store and sale pages.
- The creation of a brand and its awareness is raised.
- Your expert status is defined.
If you're not sure about that last one, go to Google and do a search on your name. Then look to the lower left column and click on "more search results." Click on "Wonder Wheel." This is a fantastic tool It will iinstantly mindmap your name and your expert status according to the Google bots and all those search engine crawlers will be revealed.
How are you doing? If Google doesn't see you the way you see you, it's time to get focused, find the right keywords and use them.
How Google Defines "Vikk Simmons"
Wonder Wheel Tool Reveals All
Learn How to Find Keywords
Keyword tools should be in an online writer's toolbox
Once you understand what a keyword is and why it is so important that you master the concept, the hundreds of articles on keywords, keyword tools, Google Keyword Tool, WordTracker, keyword research, keyword search, and keyword search engine optimization will suddenly become clear.
The purpose of this article is to explain the core concept that makes keywords so fundamental and so necessary to online writing. Here a few links to some in-depth articles about keyword research and keyword searches.
More about Keyword Searches and Keyword Resarch
Now that you have the fundamentals out of the way--
Do You Have a Facebook Page Yet?
The currency of "likes"
Make a Facebook Fan Page - Get Backlinks
There are many ways to promote your Squidoo lenses and to raise their overall value in the online information arena. Creating a Facebook Fan Page is one that you may not have considered. Facebook Fan Pages have value. As Facebook's worth increases, their backlinks will also rise in value. Let's take a few minutes and shine the light on some aspects you hadn't considered.
For Fun Online Writing Try Wizzley
A new online publishing platform
Wizzley is an easy-to-use revenue-generating, online publishing platform that is perfect for writers and entrepreneurs who want to explore a vast array of subjects, promote their work, and find new ways to discuss their favorite topics. The interesting part is that the writing can actually earn you income. So click on the banner and give it a try. Trust me, the learning curve is minimal. It is really easy and a great place to start your online writing or add another venue to your growing web presence.
Writing and Publishing
Join my blog's Fan Page-Down the Writer's Path
Interested in Online Writing?
Join me on Facebook - Vikk Simmons On Squidoo and Online Fan Page
Disclosure: This page generates income for authors based on affiliate relationships with our partners, including Amazon, Google and others.