The newest way to promote at Zazzle is by using collections. Personally, I love this idea. I'm not yet sure how many visitors and sales it will bring to me, but it has great potential.
Collections can be created for any theme, product, occasion, event, or all of the above. Keeping each collection specific will help you promote it at the appropriate time, or on the appropriate blog / site.
We now have the option to add any of our Zazzle products, new or old, to personal collections. Use the "Add to" button on the product page to either add the item to an existing collection, or create a new one. As you can see in my image below, I have grouped products into "Beach House Pillows", "Gifts for Guys" and "Floral Wedding Programs". I have pulled items from my 12 stores as needed to fill each collection.
We can make as many groupings as we want, and they can easily be organized and shared, with our referral links included. They show up nicely on Pinterest.
Items from stores that are not our own can also be included. I like to do this when I want to promote for a holiday or occasion and try to gain some referral money using products created by the best Zazzle designers. The "Foodie" collection features items from other Zazzlers because I don't have many food items posted myself.
We can choose to show the collections within each of our stores. Just tick off the box, or boxes, next to the name of the store(s). When sharing using the "link" option, we can choose how we want the image to show.
Don't forget to add a banner image to the top of each collection page. The collection page will look more professional with a top image to match the theme of the collection.