How to Use Paper.li to Promote your Online Writing and eCommerce Stores

How would you like a newsletter, which tells the world all that you've done that week? 

Every article that you wrote, across a range of platforms; every product that you added to your online stores.  This would be the content broadcast around the globe.  Or, at least, that portion of the globe privy to the link to read it.

Paper.li offers all of this.  It's a way of producing just a single website, upon which all that you've created may be flicked through.  Just like reading a newspaper.

It hosts no actual content in itself, but directs readers to the original location.  Like the look of that Wizzley article?  Then click the link and you'll be taken to Wizzley. 

All Paper.li does is collects the links and arranges them into news columns and categories. 

Now your geek friends don't have to plough through the baby clothes to get to the technology articles.  Your shopping friends don't have to be bored rigid by gaming articles. They each just click on the header that interests them.

Though, of course, they might glance at something new along the way, which leads them into unfamiliar territory.  A new reader is attracted; a new customer is found.

The day after I wrote this Wizzley article, Paper.li had a surprise revamp of their online newspapers! 

I really love the new style.  It's even cleaner than before and looks a lot more attractive. 

This article has come about because an interested party asked about a link in my Wizzley forum signature.

It led people to The Jo Harrington Times. My weekly newspaper alerts my readers to all that I've written.  The link worked.  It was noticed.

The beauty of using a curated site, like Paper.li, is that you can display that one link. 

There would soon be rumblings of discontent amongst Wizzley's owners, if my forum signature had forty individual URLs in it. 

That is the number of articles and highlighted products in this week's edition of The Jo Harrington Times.  My solitary forum link acts as a gateway to them all.

Built into the Paper.li infrastructure is the option to tell my Twitter channel and Facebook page whenever the latest newspaper is out.  Readers can opt to receive their alert via e-mail. 

I can also embed a widget onto my website, which displays the topmost headlines.  They are generated automatically, but could be tweaked by me.

I expected this to be popular amongst my internet savvy friends and readers, but I also had a pleasant surprise.  It shouldn't have been, as it makes perfect sense, when you think about it.  My newspaper is favored by the older generation. 

My parents and their peers have grown up reading the news in collected columns with headlines. This is a format familiar to them.  They have all been much happier reading The Jo Harrington Times, than keeping on top of my Facebook entries and Tweets. 

One of my relatives owns a security firm.  The EMK Events Ltd website has all that you might need to know about hiring a team of professionals for close protection.  They are fantastic at crowd control and ensuring the safety of people everywhere.

What that doesn't leave much time for is writing blogs.  Let's face it, if you were being crushed in a mosh pit, you would much rather that my cousin was hauling you out of harm's reach, than pausing to tell Twitter that it's a bit busy here today.

You might think that there is no room on Paper.li for his organization.  But you haven't had me advising you, until now!

Have a good look at The EMK Events Ltd Daily.  Did you spot the 'daily' in that title?  Yes! His paper comes out more often than mine!

The feed that you use for content doesn't have to be from a personal feed.  But it can still be relevant.

In order to keep on top of all the industry news, events and tips, my cousin subscribes on Twitter to a range of security related accounts.  He can easily flick through those for interesting information, while he's on his coffee break.

Those Tweets are filled with links.  They are all relevant to those interested in his company's services.  He asked Paper.li to scan his Twitter contacts, in order to find articles.  Those links - all related to Security and Close Protection - form the content of his daily online newspaper. 

(And incidentally becomes a handy way for himself and his personnel to read the industry news too!)

But what's in it for EMK Events as a company?   Ok, it's useful and took whole seconds to create, without requiring future maintenance, but how is this marketing?

Take a closer look at the displayed profile block.  It tells you all about his company and links you straight back to his website.   It's like a free, daily advertizement going out to the very people who may be in a position to hire them for their events.

Useful AND free marketing.

The Jo Harrington Times

Ragtimelil's Review