One of my relatives owns a security firm. The EMK Events Ltd website has all that you might need to know about hiring a team of professionals for close protection. They are fantastic at crowd control and ensuring the safety of people everywhere.
What that doesn't leave much time for is writing blogs. Let's face it, if you were being crushed in a mosh pit, you would much rather that my cousin was hauling you out of harm's reach, than pausing to tell Twitter that it's a bit busy here today.
You might think that there is no room on Paper.li for his organization. But you haven't had me advising you, until now!
Have a good look at The EMK Events Ltd Daily. Did you spot the 'daily' in that title? Yes! His paper comes out more often than mine!
The feed that you use for content doesn't have to be from a personal feed. But it can still be relevant.
In order to keep on top of all the industry news, events and tips, my cousin subscribes on Twitter to a range of security related accounts. He can easily flick through those for interesting information, while he's on his coffee break.
Those Tweets are filled with links. They are all relevant to those interested in his company's services. He asked Paper.li to scan his Twitter contacts, in order to find articles. Those links - all related to Security and Close Protection - form the content of his daily online newspaper.
(And incidentally becomes a handy way for himself and his personnel to read the industry news too!)
But what's in it for EMK Events as a company? Ok, it's useful and took whole seconds to create, without requiring future maintenance, but how is this marketing?
Take a closer look at the displayed profile block. It tells you all about his company and links you straight back to his website. It's like a free, daily advertizement going out to the very people who may be in a position to hire them for their events.
Useful AND free marketing.