Polyvore can be used to design collages of products that can then be used to drive traffic to your blog or website (where you CAN add affiliate codes by editing the images) or directly to your own products, such as on Zazzle, Etsy, or other print-on-demand sites. You may even be able to set up attractive displays of merchandise you sell on eBay, for example. Polyvore will earn the referral commission, but you will earn your own sales commissions for selling your own products.
Let us look at some statistics to see where Polyvore sits with regard to social media sites. According to Alexa, Polyvore users are more likely to be female, university graduates and surfing from home as opposed to school or work. Yet we can see by the table to the left that Polyvore still has a long way to go before it begins to complete with the other social media directly. Still, if you use the collages you put together on Polyvore as pins for Pinterest and as shares on other popular social media, such as Facebook or LinkedIn, you are making attractive material that may be more likely to serve as a magnet drawing likes and further shares and, therefore, traffic.
The most effective way to use Polyvore is in designing collages that show off your products to advantage, that show visitors how various products go together as sets and why they should consider purchasing certain items together. Some marketing sites suggest that when you show a collection of products that fit together well, the potential buyer is more likely to select what you have chosen over products shown individually.