Use Polyvore to Display Your Products to Advantage

by Sheri_Oz

You are selling your designs on Zazzle, Etsy or other online shops. Help shoppers find you more easily by using the display features of Polyvore.

I discovered Polyvore just two months ago. I quickly put together a set of products I had designed on Zazzle for Valentine's Day.

It provides an excellent display format for any products you want to promote and can be an important tool for increasing traffic to your own creations. Do not bother to promote other artists' works on Polyvore at present, however, because Polyvore strips your own affiliate code off the URL and replaces it with theirs. This also means that you do not earn referral fees for your own products either. But you do earn the artist commission. This is how the website makes its money, letting you set up collages for free.

Zazzle recommends designers use Polyvore to increase traffic to your stores and products.

Why Should You Use Polyvore?

If you don't get affiliate sales commissions, that is.

Polyvore can be used to design collages of products that can then be used to drive traffic to your blog or website (where you CAN add affiliate codes by editing the images) or directly to your own products, such as on Zazzle, Etsy, or other print-on-demand sites. You may even be able to set up attractive displays of merchandise you sell on eBay, for example. Polyvore will earn the referral commission, but you will earn your own sales commissions for selling your own products.

Let us look at some statistics to see where Polyvore sits with regard to social media sites. According to Alexa, Polyvore users are more likely to be female, university graduates and surfing from home as opposed to school or work.  Yet we can see by the table to the left that Polyvore still has a long way to go before it begins to complete with the other social media directly. Still, if you use the collages you put together on Polyvore as pins for Pinterest and as shares on other popular social media, such as Facebook or LinkedIn, you are making attractive material that may be more likely to serve as a magnet drawing likes and further shares and, therefore, traffic.

The most effective way to use Polyvore is in designing collages that show off your products to advantage, that show visitors how various products go together as sets and why they should consider purchasing certain items together. Some marketing sites suggest that when you show a collection of products that fit together well, the potential buyer is more likely to select what you have chosen over products shown individually.


It's So Easy to Use Polyvore

First you need to sign up at Polyvore. Use either your email or facebook account to sign up.

Fill in your profile information. You can put in the URL to your website, blog, zazzle store or any other site to which you would like to send readers.

Here is my first Polyvore set. I will show you how to do one just like it using some of my other zazzle products as an example.

My First Polyvore Set
My First Polyvore Set

Getting the Tool For Adding Products to Your Polyvore Account

Polyvore Introductory Screen
Polyvore Clipper Tool

After you have signed up for Polyvore, you will see a screen that provides useful tips for successful use of the site as you can see in the upper image to the left. The blue circle and the number 1 shows the link to the clipper tool. After you click on this link, the screen illustrated in the lower left image will appear.

The blue circle next to the number 2 in the lower left image shows the link that you simply drag up to your browser tool bar. This will allow you to add products to your Polyvore account with ease. I will show you how this works using Zazzle products.


Illustration for Building a Set on Polyvore

I decided to make up a set of jewelry boxes that I designed using photographs from Israel. Follow the steps below to add a number of products to your account.

  1. Open the Zazzle product pages for those designs you want to include in your first set. The order in which you clip your products onto your Polyvore account determines how items will overlap in a set, with later added items overlapping the earlier ones.
  2. While on the product page, click the clipper tool that is now on your toolbar. This will open a small window on your Zazzle product page as shown in the image to the left below.
  3. You see that the product title appears automatically (1); add tag words (2 - more tag words can be added later if you don't think of all of them at this point); click the small arrow beside the number 3 in order to select the correct price of the product; click "Like" (4 - this is not a Facebook like).
  4. A new window will open (see image to the right below) with the title and price information on it. Click "Done" and this item will be added to your account.
  5. View all your items and begin to build your sets by clicking on "Create", then "Set". On the window that opens, click on "My Items" from the bar at the top right of the screen.
Adding Products to Polyvore
Adding Products to Polyvore
Completing Product Upload Process
Completing Product Upload Process

All Desired Products Added to Your Polyvore Account

You found this screen by clicking "Create", then "Sets", then "My Items"
Products Added to Polyvore Account
Products Added to Polyvore Account
Screenshot by Sheri Oz

Creating Your Set

Click on each product you want to display in a single set. A small window will open. You click on "Add to set".

Adding Items to the Set
Adding Items to the Set

Each item you add will be added directly on top of the previously added item. When you have finished adding items, you can move them around and arrange them in any way you wish. Remember the later added items will overlap earlier ones. If you would like to change the order of overlap, delete the earlier items and re-add them.

The Final Arrangement of My Newly Added Items

The Final Set
The Final Set

Completing the Set

I don't like the white space in the middle of the items, but this can be taken care of after publishing the set.

Click on the blue button in the upper left corner of the Polyvore screen. It says "Publish". You can save this arrangement as a draft if you need to return to it later to finish.

A new small window will open that asks you to give a title to your set, to provide a description (this is the chance for adding keywords that will help search engines find your work) and to select a category for your set. Click "Publish" and you will get a new window that offers you the chance to share your new set on various social media. Click "Done" on this window and your new set is completed.

Once completed, you can see it by clicking on your icon image and clicking "Sets". Open the new set and you will see the option to edit it. When you click "Edit", on the right-hand side of the screen you will now see a variety of "Embellishments". One of these is text with a variety of fonts and text colors. You can change the size of the text by manipulating the text box.

Below is my final set:

My New Set on Polyvore
My New Set on Polyvore

Playing Around with Polyvore

After you have gained proficiency with building sets, you can build collections, which are special groupings of sets and favored items, and templates that help you build new sets in the future. There are many options on this site and the best way to learn how to use all functions is to play around with them.

Remember, Polyvore is not a stand-alone marketing tool, but a valuable part of your overall marketing strategy.

Updated: 04/16/2014, Sheri_Oz
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Have You Tried Polyvore Yet? Do You Think You Will?

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Sheri_Oz on 08/17/2014

Thanks, one always has to beware of not spamming. You make a good point here, Alex.

cazort on 08/17/2014

This was interesting; I hadn't read an in-depth piece about Polyvore, and you drew attention to some interesting things, like the way the affiliate links work, that I think are important to know.

I'm not a fan of Polyvore for a variety of reasons. For one, I think it is already starting to junk up many of the tags on Tumblr that I sometimes browse, much in the same way WeHeartIt does. Although it isn't overtly stealing content and encouraging reposting without crediting the original author, the way WeHeartIt does, it still leads to the same item being posted again and again, cluttering up the tags. I've hit the "ignore" button on my Tumblr several times because of users who were posting too much stuff from it's already on my radar as a potential spamming tool. It would probably be the #2 site I'd want to block on Tumblr, after WeHeartIt.

So...just...bear this in mind if you use Tumblr and may be pissing off users browsing tags if you post stuff from Polyvore to your Tumblr and tag it, so do so mindfully if you don't want to be labelled as a spammer.

CountrySunshine on 05/17/2014

I'd never heard of this, but will look into it. Thanks for providing the instructions on how to use it. It will definitely save some time on the learning curve!

ologsinquito on 05/06/2014

Sheri, this article is so helpful. Polyvore is so much fun.

Sheri_Oz on 05/03/2014

Have fun with it. I hope to have enough time freed up later this week or next week to get to some serious play with this.

sheilamarie on 05/03/2014

Well, yet another place to play. It looks useful for making displays. Where will we all find the time? Thanks for showing us how to use it.

Mira on 05/01/2014

Great page! I will look into it as soon as I can. Thank you for introducing Polyvore.

dustytoes on 04/30/2014

I have begun to make sets at Polyvore and it's fun. Too much fun, really. I like that the sets can be linked in other places like Pinterest, etc., as you say. I guess it can't hurt to use it as another promotional site.

Sheri_Oz on 04/17/2014

It seems there's never enough time to do all that can be done to promote our work, eh WordChazer? I know I can't keep up with it all.

Guest on 04/17/2014

I've actually mentioned Polyvore's founder as an inspiration in an article yet to be published for one of my clients. I don't know whether I'd use it - maybe if I find the time to sort out my Zazzle pages. I need a few months to get past work deadlines first though.

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