Japanese people are avid photographers and it's not unusual to see hoards of photographers out to capture every minute of the Cherry Blossom season. Quite what people do with all the photos of the flowers they've accumulated over the years is anyone's guess.
Like everything else, Japanese people often take Hanami photography extremely seriously. I love this photo of a guy with an expensive camera, telephoto lens and tripod ready to capture the action as it unfolds! Well if you think this is extreme photography then you'd be amazed at how prepared the average Japanese person is for an afternoon's walk in the countryside!
While I don't understand much of the Japanese language, I guess people compare notes on how good this year's blossom is. And maybe older people say that this year's blossom isn't as good as it was a few decades ago!