How does one become T-Shaped in this business?
It's fairly simple - and it takes a lot less time than avoiding it ;)
Find out what people want - and give it to them.
Use your unique voice, put yourself in THEIR shoes, and talk to them. Give them solutions.
At the end of alllllllll those skills, it is people that you want to find your web page, right?
Talk to them as consumers and human beings...not some 500-word article talking AT them.
Oh, and yes, I said "unique content", but if I hear one more person say, "but my content is unique", I just might scream...lol!
Unique to a search engine is totally different from being unique and helpful to people.
Sure, Google might come along and determine your spun content is "unique" from other documents in their index - but so what?
What is that really doing for anyone?