In my Sultan Elementary School 5th grade history class, we were assigned to read two biographies of famous Americans and then write a book report about each. I chose Benjamin Franklin and Dolly Madison.
It took me weeks to read the book about ole Ben. Sure it had interesting quotes and tidbits about Franklin but it read like a police report -- Just the Facts Ma'am! It was great reading just before bed -- put me out like a light.
The second book about Dolly Madison, I read in two days. The author told the "story" of her life. It had a begining, middle and end just as a traditional story does. The facts were all there but intricately woven thoughout the story. I absorbed facts about her without even realizing.
I got an "A" on that book report.
The moral of that anecdote is in order to keep a readers attention you need to write a traditional story with traditional story elements not just the facts -- that's what spreadsheets are for.