Mobile First Internet Marketing Strategies Sell Millennials Art Online

The 2015 U.S. Mobile App Report, released September 22nd, finds two-year digital media time increases by almost 50 percent and supports mobile first internet marketing strategies.

The report gives mobile apps direct responsibility for 54 percent of all digital media time and for more than 75 percent of total digital media growth. It has 18- to 34-year-old Millennials spending 15 percent of total mobile app time per month on information and news-gathering and 29 percent on social networking. Facebook is first in attracting social media app-related time, at 25.7 hours monthly, well in advance of Instagram’s 7.0, Snapchat’s 5.9, Tumblr’s 5.7 and Twitter’s 3.5. 

Pinterest joins Instagram as social media channels that 33.8 percent of 25- to 34-year-old, and 44.3 percent of 18- to 24-year-old, Millennials use for browsing art. 

Art keeps the United States of America afloat since $64 billion in exported arts goods in 2010 and $75 billion in 2012 help reduce trade deficits.

The 2014 National Art Index statistics of two-year increases by 17 percent in exported jewelry, movies and paintings lead survey respondents to consider investing in art. They make 37.2 percent of 25- to 34-year-old, and 41.9 percent of 18- to 24-year-old, Millennials value art purchases as worthwhile investments in the long term. Twenty percent of Invaluable-commissioned survey respondents need to tour museums to consider and expand art-related investments while 15.9 percent visit galleries and 22.7 percent social media.

Mobile first internet marketing strategies offer tourism-related implications since 14 percent of respondents visit galleries and museums once a month and 38.6 percent once a year. 

Invaluable-commissioned survey findings predict that the daily operations of art galleries and of  museums throughout the United States will rely upon mobile first internet marketing strategies.

The socioeconomically powerful triangle of age solidarity, household income and purchase preferences qualifies as a persuasive predictor of financial success for art-related online marketplaces and websites. The survey reveals that 51.6 percent of 25- to 34-year-old, and 56.9 percent of 18- to 24-year-old, Millennials prefer online marketplaces and websites over in-person auctions. Online marketplaces and websites stand to sustain healthy business and traffic in Impressionism, the art movement that 42.1 percent of respondents deem the “most visually appealing.”

Accenture global professional services company thinks that annual $600 billion spending by 80 million U.S.-based Millennials browsing and shopping online will reach $1.4 trillion by 2020. 

My special thanks to talented artists and photographers/concerned organizations who make their fine images available on the internet.

Rob Weisberg, Invaluable CEO, considers "digital strategies" as critical to "engage, inspire and capture the next generation of art buyers -- Millennials"
Adam James Butcher, "How Social Media Habits are Revolutionising the way Art is Experienced," HuffPost Blog contribution April 12, 2016
Millennials buy art via social media, according to survey by Invaluable, online antiques, collectibles and fine art marketplace.: Invaluable @InvaluableLive, via Twitter April 14, 2016, @ https://twitter.com/InvaluableLive/status/720670900933300225

Robert Klara, Adweek senior editor of brands, finds millennials discover art via social media in his post, "Millennials Are Discovering Art by Ditching Museums for Instagram and Pinterest," for Adweek April 15, 2016.
Popularity of online auctions is increasing.: Invaluable @InvaluableLive, via Twitter April 16, 2016, @ https://twitter.com/InvaluableLive/status/721368882280296449

Rain Embuscado, artnet News contributing culture reporter, finds that "millennials are inherently social media’s premiere generation" in "Study Finds Millennials Prefer Instagram to Museums," his April 14, 2016, artnet News post.
Frau mit grünem Hut (1947) by Pablo Picasso; Albertina Collections Online, Albertina Museum, Innere Stadt, Vienna, Austria: School of Visual Arts Continuing Education @SVAContinued, via Twitter April 14, 2016, @ https://twitter.com/SVAContinued/status/720645361006682113

Robb Report notes that American Attitudes Toward Art survey conducted March 2016 by Invaluable finds Impressionist art as "most visually appealing over Old Masters, Asian art, Modern art and Contemporary art."
Robb Report Staff, "Invaluable Survey Shows How Millennials Buy and Discover Art," Robb Report, April 14, 2016
42.1 percent of survey's 4,534 pollees would base Impressionist art purchases on visual appeal.: Invaluable @InvaluableLive, via Twitter April 20, 2016, @ https://twitter.com/InvaluableLive/status/722893907755819009

Online art marketplaces, such as India's Bengaluru-based Artflute, have shown growth despite global slowdowns.
Equus by Parbbonni Bhowmick (upper left) and Khilsaman by Sumit Mehndiratta (at index finger) via Artflute: The Art Newspaper @TheArtNewspaper, via Twitter April 19, 2016, @ https://twitter.com/TheArtNewspaper/status/722497088974647296

Artnet News contributing culture reporter Rain Embuscado notes that Invaluable's American art attitudes survey finds, despite digital preferences, museum visits made annually by nearly 40 percent and monthly by 14 percent of 4,534 pollees.
Mark Rothko's (1903-1970) Untitled (No. 11), oil on canvas (1957); Impressionist, Contemporary and Modern art preview, Christie's 8 King Street, St. James's district, central London; October 2013
photo by Rune Hellestad/Corbis for Getty Images: Art Gallery of Ontario @agotorontovia Twitter April 14, 2016, @ https://twitter.com/agotoronto/status/720639412162338816

Beck, Martin. 24 September 2015. “Mobile Millennials Spend Almost an Hour a Day on Facebook [comScore].” Marketing Land > Social Media Marketing.

• Available @ http://marketingland.com/us-mobile-users-still-favor-social-media-over-other-apps-143887

“Consumer Expenditure on Arts and Culture-Related Goods in the United States from 1999 to 2013 (in Billion U.S. Dollars).” Statista > Industries > Sports & Recreation > Arts & Culture.

• Available @ http://www.statista.com/statistics/192888/consumer-expenditures-on-arts-and-cultural-goods-in-the-us-since-1999/

Donnelly, Christopher; and Scaff, Renato. “Who Are the Millennial Shoppers? And What Do They Really Want?” Accenture > Outlook.

• Available @ https://www.accenture.com/us-en/insight-outlook-who-are-millennial-shoppers-what-do-they-really-want-retail.aspx

Invaluable. 12 April 2016. “American Attitudes Toward Art – Invaluable 2016.” LinkedIn Corporation > SlideShare > Art & Photos.

• Available @ http://www.slideshare.net/Invaluable_PR/american-attitudes-toward-art-invaluable-2016

Lella, Adam; Lipsman, Andrew, and Martin, Ben. 22 September 2015. “The 2015 U.S. Mobile App Report.” comScore > Insights > Presentations & Whitepapers.

• Available @ http://www.comscore.com/Insights/Presentations-and-Whitepapers/2015/The-2015-US-Mobile-App-Report?

Luttrell, Regina, and Karen McGrath. 14 April 2016. The Millennial Mindset: Unraveling Fact From Fiction. Lanham MD: Rowman & Littlefield.

Mohan, Isvari. 19 April 2016. “The Art of Marketing to Millennials.” Boston Globe > Business & Tech.

• Available @ https://www.bostonglobe.com/business/2016/04/19/millennials/68eSbZaIQ1ObFkLIQSzYkJ/story.html

Sterling, Greg. 23 September 2015. “Apps Eat Digital Media Time, with Top 3 Capturing 80 Percent.” Marketing Land > Mobile Marketing.

• Available @ http://marketingland.com/apps-eat-digital-media-time-with-top-3-capturing-80-percent-143555

“Study: U.S. Millennials Prefer Instagram to Museums; Purchase & Discover Art Online.” Business Wire > News.

• Available @ http://www.businesswire.com/news/home/20160413005960/en/Study-U.S.-Millennials-Prefer-Instagram-Museums-Purchase