Mobile First Internet Marketing Strategies Sell Millennials Art Online

by DerdriuMarriner

Mobile first internet marketing strategies are the channels that world marketplaces must refine to sell art the way Millennials browse and purchase: online.

Mobile First Internet Marketing Strategies Appeal to Millennials

Mobile first internet marketing strategies are the optimal ways to encourage art browses and art purchases by Millennials, according to a survey of 4,534 adults in the United States during March 2016.

The findings become accessible worldwide with the release of the American Attitudes Toward Art survey commissioned by Invaluable, online marketplace for antiques, collectibles and fine arts. They consider marketing and sales implications of rising U.S. consumer spending on arts and culture-related goods, from $119.11 billion in 1999 to $151.71 billion in 2013. They determine that the 65.3 percent of U.S. consumers purchasing art include 24.1 percent of 18- to 24-year-old Millennials and 48.6 percent of 65-plus-year-old Baby Boomers.

Rob Weisberg, Chief Executive Officer of Invaluable, expects that opinions about art and preferences about spending will make “the next generation of art buyers -- Millennials.”

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Websites: http://www.invaluable.com

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Invaluable ‏@InvaluableLive's tweet April 14, 2016, at 10:51 a.m.: "Has the way we experience art changed? New study reveals new behaviors of art enthusiasts: http://huff.to/1S9X0to"

10:51 AM - 14 Apr 2016
10:51 AM - 14 Apr 2016

Mobile First Internet Marketing Strategies Bring in Facebook

 

The 2015 U.S. Mobile App Report, released September 22nd, finds two-year digital media time increases by almost 50 percent and supports mobile first internet marketing strategies.

The report gives mobile apps direct responsibility for 54 percent of all digital media time and for more than 75 percent of total digital media growth. It has 18- to 34-year-old Millennials spending 15 percent of total mobile app time per month on information and news-gathering and 29 percent on social networking. Facebook is first in attracting social media app-related time, at 25.7 hours monthly, well in advance of Instagram’s 7.0, Snapchat’s 5.9, Tumblr’s 5.7 and Twitter’s 3.5. 

Pinterest joins Instagram as social media channels that 33.8 percent of 25- to 34-year-old, and 44.3 percent of 18- to 24-year-old, Millennials use for browsing art. 

 

Follow Invaluable ‏@InvaluableLive's tweet April 16, 2016, at 9:05 a.m.: "How do you discover art? New data reveals major shift in engagement behavior (via @Adweek) http://ow.ly/4mKwSi"

9:05 AM - 16 Apr 2016
9:05 AM - 16 Apr 2016

Mobile First Internet Marketing Strategies Can Impact Tourism

 

Art keeps the United States of America afloat since $64 billion in exported arts goods in 2010 and $75 billion in 2012 help reduce trade deficits.

The 2014 National Art Index statistics of two-year increases by 17 percent in exported jewelry, movies and paintings lead survey respondents to consider investing in art. They make 37.2 percent of 25- to 34-year-old, and 41.9 percent of 18- to 24-year-old, Millennials value art purchases as worthwhile investments in the long term. Twenty percent of Invaluable-commissioned survey respondents need to tour museums to consider and expand art-related investments while 15.9 percent visit galleries and 22.7 percent social media.

Mobile first internet marketing strategies offer tourism-related implications since 14 percent of respondents visit galleries and museums once a month and 38.6 percent once a year. 

 

 

SVA Continuing Ed ‏@SVAContinuingEd's tweet April 14, 2016, at 9:10 a.m.: "Study Finds Millennials Prefer Instagram to Museums http://ow.ly/10FdHy via @artnet #contemporaryart"

9:10 AM - 14 Apr 2016
9:10 AM - 14 Apr 2016

Mobile First Internet Marketing Strategies Determine Long-Term Success

 

Invaluable-commissioned survey findings predict that the daily operations of art galleries and of  museums throughout the United States will rely upon mobile first internet marketing strategies.

The socioeconomically powerful triangle of age solidarity, household income and purchase preferences qualifies as a persuasive predictor of financial success for art-related online marketplaces and websites. The survey reveals that 51.6 percent of 25- to 34-year-old, and 56.9 percent of 18- to 24-year-old, Millennials prefer online marketplaces and websites over in-person auctions. Online marketplaces and websites stand to sustain healthy business and traffic in Impressionism, the art movement that 42.1 percent of respondents deem the “most visually appealing.”

Accenture global professional services company thinks that annual $600 billion spending by 80 million U.S.-based Millennials browsing and shopping online will reach $1.4 trillion by 2020. 

 

Invaluable @InvaluableLive's tweet April 20, 2016, at 2:05 p.m.: "How Millennials Are Transforming the Online Art Marketplace (via @artinfodotcom): http://ow.ly/4mUgKU "

2:05 PM - 20 Apr 2016
2:05 PM - 20 Apr 2016

Acknowledgment

 

My special thanks to:

  • Talented artists and photographers/concerned organizations who make their fine images available on the Internet;
  • Virginia Polytechnic Institute and State University for superior on-campus and on-line resources.

 

The Art Newspaper ‏@TheArtNewspaper's tweet april 19, 2016, at 11:48 a.m.: "Online art market defies global slowdown with 24% growth last year http://ow.ly/4mRYMR"

11:48 AM - 19 Apr 2016
11:48 AM - 19 Apr 2016

Sources Consulted

 

Beck, Martin. 24 September 2015. “Mobile Millennials Spend Almost an Hour a Day on Facebook [comScore].” Marketing Land > Social Media Marketing.

  • Available @ http://marketingland.com/us-mobile-users-still-favor-social-media-over-other-apps-143887

“Consumer Expenditure on Arts and Culture-Related Goods in the United States from 1999 to 2013 (in Billion U.S. Dollars).” Statista > Industries > Sports & Recreation > Arts & Culture.

  • Available @ http://www.statista.com/statistics/192888/consumer-expenditures-on-arts-and-cultural-goods-in-the-us-since-1999/

Donnelly, Christopher; and Scaff, Renato. “Who Are the Millennial Shoppers? And What Do They Really Want?” Accenture > Outlook.

  • Available @ https://www.accenture.com/us-en/insight-outlook-who-are-millennial-shoppers-what-do-they-really-want-retail.aspx

Invaluable. 12 April 2016. “American Attitudes Toward Art – Invaluable 2016.” LinkedIn Corporation > SlideShare > Art & Photos.

  • Available @ http://www.slideshare.net/Invaluable_PR/american-attitudes-toward-art-invaluable-2016

Lella, Adam; Lipsman, Andrew, and Martin, Ben. 22 September 2015. “The 2015 U.S. Mobile App Report.” comScore > Insights > Presentations & Whitepapers.

  • Available @ http://www.comscore.com/Insights/Presentations-and-Whitepapers/2015/The-2015-US-Mobile-App-Report?

Luttrell, Regina, and Karen McGrath. 14 April 2016. The Millennial Mindset: Unraveling Fact From Fiction. Lanham MD: Rowman & Littlefield.

Mohan, Isvari. 19 April 2016. “The Art of Marketing to Millennials.” Boston Globe > Business & Tech.

  • Available @ https://www.bostonglobe.com/business/2016/04/19/millennials/68eSbZaIQ1ObFkLIQSzYkJ/story.html

Sterling, Greg. 23 September 2015. “Apps Eat Digital Media Time, with Top 3 Capturing 80 Percent.” Marketing Land > Mobile Marketing.

  • Available @ http://marketingland.com/apps-eat-digital-media-time-with-top-3-capturing-80-percent-143555

“Study: U.S. Millennials Prefer Instagram to Museums; Purchase & Discover Art Online.” Business Wire > News.

  • Available @ http://www.businesswire.com/news/home/20160413005960/en/Study-U.S.-Millennials-Prefer-Instagram-Museums-Purchase

 

 

ICOM ‏@IcomOfficiel's tweet april 17, 2016, at 6:18 a.m.: "#WeekendReads Instagram Trumps Museums Among Millennials Via @artnet"

Selfie in front of artist Camilo Matiz's "Take A Selfie/Fake A Life" neon, framed mirror art piece displayed at SCOPE Miami Beach 2015 on Dec. 4, 2015 in Miami, Florida: Photo by JP Yim/Getty Images.
6:18 AM - 17 Apr 2016
6:18 AM - 17 Apr 2016
the end which is also the beginning
the end which is also the beginning

The Millennial Mindset: Unraveling Fact from Fiction by Regina Luttrell and Karen McGrath ~ Available now via Amazon ~ #1 New Release in Developmental Psychology

Helpful guide to the Millennial generation and the world they will create. Authors: Regina Luttrell, associate professor, public relations/social media, Eastern Michigan University; Karen McGrath, communications professor, College of Saint Rose, Albany NY
Millennials

Me and my purrfectly purrfect Maine coon kittycat, Augusta "Gusty" Sunshine

Gusty and I thank you for reading this article and hope that our product selection interests you; Gusty Gus receives favorite treats from my commissions.
DerdriuMarriner, All Rights Reserved
DerdriuMarriner, All Rights Reserved
Updated: 05/06/2016, DerdriuMarriner
 
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DerdriuMarriner on 07/25/2016

blackspanielgallery, Apps are everywhere. Technological advance is a convenience, but the business of the technological age and the growing pervasiveness of its reach can mean a sleepless two to seven days every six months when the next set of app (and other cyber) changes go through.

blackspanielgallery on 07/23/2016

Interesting. I have to get to an understanding of apps.

DerdriuMarriner on 05/09/2016

MBC, It's always helpful when seeking to market something to know the audience's generation. For example, Baby Boomers still value the hands-on, in-your-face decision-making that going to such physical addresses as galleries and museums offer even though they also are bigger apps users than consumers aged 34 to 65, according to the American Attitudes Toward Art survey results.

MBC on 05/09/2016

Very interesting and encouraging article. Thanks

DerdriuMarriner on 05/09/2016

Mira, Old Town sounds interesting! What is the most famous art work that Romanian art galleries and museums hold, and what art work held elsewhere would Romanian galleries and museums most want to have?

Mira on 05/08/2016

I might write something. There's a big show in the Old Town as we speak. I can't wait to go see it.

DerdriuMarriner on 05/07/2016

Mira, In the United States there have been serious accidents because of selfies taken at the wheel!
And then there's the incident reported on February 19, 2016 of the Argentine beach-goers who clicked tons of selfies of a baby Franciscana dolphin that they'd pulled from the water and left dead of bruises and dehydration.
It's so easy to look art up online that it's understandable that it's being done. Will you be writing anything about the visits, online or otherwise, to Bucharest's galleries?

Mira on 05/07/2016

"Take a Selfie / Fake a Life." I like that. I'm stunned by how many people use that selfie stick these days, by the way. But it makes sense: selfies tend to be rather unforgiving.

As for looking up art online, I'm guilty of that too. There are 20-30 art galleries in Bucharest but I don't visit them as often as I'd like. I think I'll do that this summer. Thank you for this.

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