Mobile First Internet Marketing Strategies Sell Millennials Art Online

The 2015 U.S. Mobile App Report, released September 22nd, finds two-year digital media time increases by almost 50 percent and supports mobile first internet marketing strategies.

The report gives mobile apps direct responsibility for 54 percent of all digital media time and for more than 75 percent of total digital media growth. It has 18- to 34-year-old Millennials spending 15 percent of total mobile app time per month on information and news-gathering and 29 percent on social networking. Facebook is first in attracting social media app-related time, at 25.7 hours monthly, well in advance of Instagram’s 7.0, Snapchat’s 5.9, Tumblr’s 5.7 and Twitter’s 3.5. 

Pinterest joins Instagram as social media channels that 33.8 percent of 25- to 34-year-old, and 44.3 percent of 18- to 24-year-old, Millennials use for browsing art. 

Art keeps the United States of America afloat since $64 billion in exported arts goods in 2010 and $75 billion in 2012 help reduce trade deficits.

The 2014 National Art Index statistics of two-year increases by 17 percent in exported jewelry, movies and paintings lead survey respondents to consider investing in art. They make 37.2 percent of 25- to 34-year-old, and 41.9 percent of 18- to 24-year-old, Millennials value art purchases as worthwhile investments in the long term. Twenty percent of Invaluable-commissioned survey respondents need to tour museums to consider and expand art-related investments while 15.9 percent visit galleries and 22.7 percent social media.

Mobile first internet marketing strategies offer tourism-related implications since 14 percent of respondents visit galleries and museums once a month and 38.6 percent once a year. 

Invaluable-commissioned survey findings predict that the daily operations of art galleries and of  museums throughout the United States will rely upon mobile first internet marketing strategies.

The socioeconomically powerful triangle of age solidarity, household income and purchase preferences qualifies as a persuasive predictor of financial success for art-related online marketplaces and websites. The survey reveals that 51.6 percent of 25- to 34-year-old, and 56.9 percent of 18- to 24-year-old, Millennials prefer online marketplaces and websites over in-person auctions. Online marketplaces and websites stand to sustain healthy business and traffic in Impressionism, the art movement that 42.1 percent of respondents deem the “most visually appealing.”

Accenture global professional services company thinks that annual $600 billion spending by 80 million U.S.-based Millennials browsing and shopping online will reach $1.4 trillion by 2020. 

My special thanks to:

• Talented artists and photographers/concerned organizations who make their fine images available on the Internet;
• Virginia Polytechnic Institute and State University for superior on-campus and on-line resources.

Beck, Martin. 24 September 2015. “Mobile Millennials Spend Almost an Hour a Day on Facebook [comScore].” Marketing Land > Social Media Marketing.

• Available @ http://marketingland.com/us-mobile-users-still-favor-social-media-over-other-apps-143887

“Consumer Expenditure on Arts and Culture-Related Goods in the United States from 1999 to 2013 (in Billion U.S. Dollars).” Statista > Industries > Sports & Recreation > Arts & Culture.

• Available @ http://www.statista.com/statistics/192888/consumer-expenditures-on-arts-and-cultural-goods-in-the-us-since-1999/

Donnelly, Christopher; and Scaff, Renato. “Who Are the Millennial Shoppers? And What Do They Really Want?” Accenture > Outlook.

• Available @ https://www.accenture.com/us-en/insight-outlook-who-are-millennial-shoppers-what-do-they-really-want-retail.aspx

Invaluable. 12 April 2016. “American Attitudes Toward Art – Invaluable 2016.” LinkedIn Corporation > SlideShare > Art & Photos.

• Available @ http://www.slideshare.net/Invaluable_PR/american-attitudes-toward-art-invaluable-2016

Lella, Adam; Lipsman, Andrew, and Martin, Ben. 22 September 2015. “The 2015 U.S. Mobile App Report.” comScore > Insights > Presentations & Whitepapers.

• Available @ http://www.comscore.com/Insights/Presentations-and-Whitepapers/2015/The-2015-US-Mobile-App-Report?

Luttrell, Regina, and Karen McGrath. 14 April 2016. The Millennial Mindset: Unraveling Fact From Fiction. Lanham MD: Rowman & Littlefield.

Mohan, Isvari. 19 April 2016. “The Art of Marketing to Millennials.” Boston Globe > Business & Tech.

• Available @ https://www.bostonglobe.com/business/2016/04/19/millennials/68eSbZaIQ1ObFkLIQSzYkJ/story.html

Sterling, Greg. 23 September 2015. “Apps Eat Digital Media Time, with Top 3 Capturing 80 Percent.” Marketing Land > Mobile Marketing.

• Available @ http://marketingland.com/apps-eat-digital-media-time-with-top-3-capturing-80-percent-143555

“Study: U.S. Millennials Prefer Instagram to Museums; Purchase & Discover Art Online.” Business Wire > News.

• Available @ http://www.businesswire.com/news/home/20160413005960/en/Study-U.S.-Millennials-Prefer-Instagram-Museums-Purchase