Nyan Nyan Nouveau of Japan: Wine Sparkling with Catnip, Grape Juice, Resveratrol, Vitamin C for Cats

by DerdriuMarriner

Cats always groom themselves before and after meals. They never lack exquisite table manners. They even serve as designated walkers since Japan’s wine for cats is non-alcoholic.

B&H Lifes is the name of a famous pet product supplier in Japan. The company likes to reinforce social interactions between pets and their people.
• For example, the enterprise looks to happy ways of involving beloved party cats in family events and holiday festivities.

The year 2013 may be remembered for:
• Playing out in full despite apocalyptic interpretations regarding the suspected finality of 2012;
• Serving as the launch date of red sparkling wines for Christmas party-loving cats.

The seasonal sell-out of all 1,000 limited-edition, 6.09-fluid ounce (180-milliliter) bottles recognizes that:
• Cats like to be involved in a household’s fun (and vice versa);
• They make the best designated walkers;
• They pass sobriety tests by remaining among nature’s teetotalers.

*****

B&H Lifes
Aichi Prefecture, Japan

Telephone: 0567-31-2224
Website: http://www.pet-bitokenko.com/

*****

Aspergillus oryzae growing on rice: essential for making alcoholic beverages such as saké in Japan

麹, kōji
麹, kōji

 

Wine-lovers generally associate alcoholic drink-making in Japan with yellow koji mold (Aspergillus oryzae) converting rice starch to sugars and fermenting cereal beverages. The process delivers brews known as:

  • Clear liquor (seishu);
  • Japanese liquor (nihonshu);
  • Liquor (saké);
  • Rice beer;
  • Rice wine.

But it does not constitute the only way of putting wines and wine equivalents in shops and on tables throughout the Japanese islands. The Land of the Rising Sun indeed emerges as one of the world’s minor growing regions for producing grape (budōshu) and red (chintashu) liquors thanks to the insular farmers of:

  • Hokkaido -- Kamikawa and Tokachi Subprefectures;
  • Honshu -- Chūbu, Kansai, Kantō, and Tōhoku Regions;
  • Kyushu -- Miyazaki Prefecture.

The Japanese also import grape-based wines. 

 

vineyard at Katsunuma, a major wine producing area in Japan

Yamanashi Prefecture, Chūbu region, central Honshu
Yamanashi Prefecture, Chūbu region, central Honshu

 

Imported wines and lucky cats in fact inspire the release by B&H Lifes in 2013 of cat-intended red sparkling wines through the limited edition Nyan Nyan Nouveau (“New Meow Meow”). Japan lines up second to Germany on lists of major importers of Beaujolais nouveau (“Relating to new Beaujeu wine”). The red wine may be bottled -- within 6 to 8 weeks of carbon dioxide-mediated crushed and uncrushed fermenting -- and sold -- as of 12:01 a.m. local time on the third Thursday in November -- in the same year as the Gamay noir à jus blanc (“black Gamay with white juice”) grape harvest. Ubiquitous good-luck figurines of the beckoning cat (maneki-neko) undoubtedly welcome Beaujolais nouveau shipments into Japan. 

 

black Maneki neko in Asakusa district

Asakusa district, Taitō ward, northeastern central Tokyo, Kantō region, southeastern Honshu
Asakusa district, Taitō ward, northeastern central Tokyo, Kantō region, southeastern Honshu

 

But what exactly about Nyan Nyan Nouveau appeals to cats? Catnip (Nepeta cataria) -- also called catmint and catswort -- appears on ingredient lists. The plant attains a height of 19.69 – 39.37 inches (50 – 100 centimeters). It claims a square-shaped stem. It develops brown-green, coarse-toothed, triangle-shaped leaves. It grows butterfly-attracting, fragrant, small, spring- and fall-blooming flowers whose white background hints at delicate, light pink and purple spotting. It has culinary and medicinal uses in:

  • Infusions;
  • Juices;
  • Poultices;
  • Teas;
  • Tinctures.

Its essential oil, nepetalactone, is known to:

  • Attract aphid- and mite-eating lacewings;
  • Repel aphids, cockroaches, deer, flies, mosquitoes, squash bugs, and termites.

Chewing and sniffing irresistibly motivate domestic and feral cats (excluding lions) respectively to sedation or stimulation. 

 

closeup of leaves of Nepeta cataria: irresistible ingredient in Nyan Nyan Nouveau

Willard Farm, town of Harvard, northeastern Worcester County, north central Massachusetts
Willard Farm, town of Harvard, northeastern Worcester County, north central Massachusetts

 

Grape juice adds to the fragrance, look, and taste of Nyan Nyan Nouveau for cats. Cabernet (Vitis vinifera ‘Cabernet’) grapes are the source. They count among the world’s fruiting, purple-colored berries which yield fresh, smooth red wines. Specialists do not know what the name originally means or why the variety is so-called. Possible etymologies draw upon:

  • The articulation of Arabic, Basque, and Occitanian influences on identification of vines with dark, small-sized berries;
  • The association with the purplish-red color carmine.

The former suggestion finds credibility in Cabernet grapes:

  • Relating closely to wild varieties;
  • Spreading from the piedmont portions in the southern Basque language-speaking provinces of Álava, Bizkaia, and Gipuzkoa northward into the northern Basque language-speaking province of Lapurdi. 

 

Cabernet Franc grapes and foliage: Nyan Nyan Nouveau features Cabernet grapes.

viticulture trail, Schemelsberg hill, Weinsberg, Baden-Württemberg state, southwestern Germany
viticulture trail, Schemelsberg hill, Weinsberg, Baden-Württemberg state, southwestern Germany

 

Resveratrol figures among Nyan Nyan Nouveau’s publicized ingredients. It functions as another of the natural inputs in the production of the feline wine. The chemical compound has natural occurrences in:

  • The root system of Japanese knotweed (Fallopia japonica, Polygonum cuspidatum);
  • The thick skins of such hardy, insect- and rot-resistant, late-budding, red grape varieties as Cabernet Sauvignon (Vitis vinifera ‘Cabernet Sauvignon’).

It is produced when plants are attacked by pathogenic bacteria and fungi or suffer injury. Research may show that resveratrol has the possibility of increasing metabolism and slowing aging. But much needs to be done since discovery of the stilbenoid (plant molecule) only dates back to 1939. Knowledge will not be served by resveratrol-in-a-bottle testing of cats. 

 

Nyan Nyan Nouveau also features resveratrol, a naturally occurring compound in root systems of Japanese knotwood and in skins of red grapes such as Cabernet Sauvignon.

3d molecular spacefill of Resveratrol
High resolution image created with MarvinSketch and QuteMol on MacOSX
High resolution image created with MarvinSketch and QuteMol on MacOSX

 

Vitamin C emerges as another acknowledged ingredient of Nyan Nyan Nouveau for cats. As a vitamin, it functions as an organic substance whose minute presence nevertheless guarantees healthy metabolism. It gets grouped with the waste-eliminated, water-soluble B complex vitamins and separated from the fat-soluble, lipocyte-stored A, D, E, and K vitamins. It readily gets renewed by natural synthesis from glucose in feline livers. It holds down such critical responsibilities as:

  • Assisting healing;
  • Bolstering the immune system;
  • Preventing urinary tract infections;
  • Synthesizing collagen for connective tissues.

Its deficiency is evidenced in problems with:

  • Burning calories;
  • Resisting disease and injury.

Its surfeit through unhealthy overproduction or unregulated supplements links with:

  • Conversion of oxalate into bladder stones;
  • Over-absorption of iron.

 

Wine catoisseur

Photo details: No corrections were made, bare photo, artificial light.
Photo details: No corrections were made, bare photo, artificial light.

Conclusion

 

B&H Lifes draws upon strong research and sales departments. Expert investigations examine product sustainability through look, scent, and taste tests. Savvy marketing expresses itself in Nyan Nyan Nouveau’s brown-tinted bottle whose graphics include a lucky black cat (kuro-neko) on the label and the screw-on cap. Red sparkling wine for cats clearly finds a customer base since demand exceeded supply shortly after the release date of Tuesday, October 14, 2013. The intended consumer is hypothesized to be cats. But that may not be the ultimate identities of the product’s drinkers since:

  • Cats do not need any of the listed ingredients and may find grape juice toxic;
  • No post-sales survey is available;
  • Nyan Nyan Nouveau is a tasty wine-wannabe.

 

Japanese Company Creates Special Wine for Cats

Published on YouTube on October 16, 2013 by GeoBeats News ~ URL: http://www.youtube.com/watch?v=qqWeVNSiNlE

Acknowledgment

 

My special thanks to:

  • Talented artists and photographers/concerned organizations who make their fine images available on the Internet;
  • Virginia Polytechnic Institute and State University for superior on-campus and on-line resources.

Japan ranks second, after Germany, as major importer of Beaujolais Nouveau wine.

Beaujolais wine region, south of Burgundy, east central France
Beaujolais wine region, south of Burgundy, east central France

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Working feline: a designated walker

not liking the smell of wine
not liking the smell of wine
the end which is also the beginning
the end which is also the beginning

Umbra Menagerie Wine Bottle Topper, Cat

cat-themed products

I'll Drink to That: Beaujolais and the French Peasant Who Made It the World's Most Popular Wine by Rudolph Chelminski

At the heart of this fairy tale is the peasant wine grower named Georges Duboeuf, whose rise as the undisputed king of Beaujolais reads like a combination of suspenseful biography and luscious armchair travel.
Beaujolais Nouveau in books

Maneki Neko (Lucky Cat): black t-shirt ~ Available via AllPosters

Maneki Neko (Lucky Cat)
Ad AllPosters

Me and my purrfectly purrfect Maine coon kittycat, Augusta "Gusty" Sunshine

Gusty and I thank you for reading this article and hope that our product selection interests you; Gusty Gus receives favorite treats from my commissions.
DerdriuMarriner, All Rights Reserved
DerdriuMarriner, All Rights Reserved
Updated: 10/02/2014, DerdriuMarriner
 
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DerdriuMarriner on 09/30/2014

burntchestnut, Kittycats, with their high adorability quotient, always are a great marketing tool, aren't they? I hope that you have a chance to try Nyan Nyan.

AngelaJohnson on 09/30/2014

How interesting and using cats is a great marketing idea. I'd like to try the wine some day.

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