With the quality of smartphone cameras nowadays, why would anybody want a standalone camera? iPhones, smartphones, iPads. The last thing most of us want is another gadget to carry around. Why would anyone who just wants to take a shot of their friends being goofy to post to Instagram use anything but their phone?
Oh, ye, followers of social media, I'm about to give you a reason to buy...an old-fashioned camera.
Polaroid has been around since pictures were being taken by little brown boxes at a time when social media was everyone sitting together on the front porch swapping stories. Back then, you had to physically take your film to a local drug store and wait days to get your pictures back. Sharing had a whole different but more personal meeting back then. An actual picture was physically given to your friends as a keepsake.
A bit later, progress sped photography up a bit with the instant camera. Instead of waiting days to get your photos back, a picture would print out of the bottom of the camera as soon as you snapped it. Kids were sneaking off with their parents’ cameras to take pictures of the dog, the cat, and each other with the magic Polaroid instant camera. (Guilty!)
Smartphones and social media may have killed the camera industry, but Polaroid has invented a camera that's fun, hip, and relevant. Best of all, it brings back the magic of an instant camera.