Fellow Zazzlers: I have just discovered rich pins. It is so easy to use and some claim that using rich pins has increased their sales dramatically. I cannot personally attest to that fact yet, but I am excited at this new feature and I think everyone should consider it for better marketing your Zazzle designs.
Rich Pins Increase Zazzle Sales
The new RICH PINS offered by Zazzle helps you market products much more successfully. Now you don't need a blog or website to do well.
What is a RICH PIN?
Quite simply, rich pins have the company logo and the price of the product on the pin itself and are updated automatically as the website is updated. For some companies, they also indicate availability but this does not appear for Zazzle, perhaps because, being a print-on-demand firm, most products are almost always available. Pinterest also claims that pinners receive a notice when a discount is offered on a product they pinned.
The big advantage is that people who repin a rich pin cannot separate the source information from the image.
Below you can see the difference between a rich pin (first image) and a regular pin (lower image).
Once you are approved for rich pins on Zazzle all your pins, both future and historic, become rich pins. That is true for all your boards, individual and group boards alike.
How To Set Up Rich Pins Pinning
Get approved and then you pin freely.
First, get the URL of a product you want to pin. You find this on the "share" window, and use the link that includes your affiliate code as shown in the image to the left here.
Then, you go to the Pinterest Rich Pin Validator (see below) and add the URL for a product you want to pin.
Your approval should be automatic and instantaneous for Zazzle.
Rich Pins for Other Sites and Other Purposes
Product pins are only one kind of rich pin currently offered by Pinterest. You can set up recipe pins, that show the ingredients right on the pin itself, movie pins that show ratings, cast and reviews, article pins that show author, title and article description and place pins that include a map, address and phone number.
Automatic and immediate approval may not occur for all websites that are set up for rich pins. I am still waiting for approval for a Wizzley pin, for example. But I am sure it will happen.
A Major Caveat
While rich pinning means that all repins travel with the source data and your own referral ID, individual shoppers who pin from the Zazzle site for the fun of it will not have access to rich pins and therefore their repins can be separated from your affiliate code. Oh well! Nothing is perfect!
I Changed My Pinterest Account from Personal to Business
I don't know if that makes a difference, but I had heard that you should not promote too many affiliate sales items on a personal account. It was easy to do. Just use this business Pinterest link and click where it says "convert here".