Squidoo was a self-publishing website that quickly skyrocketed to being one of the top sites on the web, only to fall into ruin relatively quickly, in a few years. I was very sad to see Squidoo fall, as it was a site I loved, and I think much has been lost both by its fall from prominence and eventual closure.
I was an active publisher on Squidoo during its rise to peak prominence, and through its decline. I saw the demise of the site coming, and stopped publishing on the platform long before it closed. I firmly believe that Squidoo fell from prominence due to specific practices and policies on behalf of the administrators.
Here I outline the history of the site and explain the factors that led to its success as well as its eventual failure and folding. I hope that this page can highlight both the strengths and weaknesses of the site, and be a lesson to future site administrators.
There are also a few historical screenshots for nostalgia's sake!