Understanding Website Development : How to Benefit?

Besides the aesthetics, the two most important aspects of a search engine-friendly website are content creation and site architecture. Several web development professionals ignore these aspects especially whence there is a budget constraint or the owner to be is incognizant. 

As soon as the concept and the intent are finalized the focus should shift to content creation. A list of content pages has to be created and the structure comprises the main pages that are the home page and all related internal pages. 

Content Creation 

Relevancy is the key metric that makes the interface rank high on promoted search terms. Visitors will use related search terms to reach your property, and it will respond if it is optimized using unique contents, semantics, and search terms in limitation. Unique informative contents should be adequately present in the body. Terms should be present in the title and the meta tags. The content hierarchy should form a cluster as mentioned below. 

While formatting use Tags H1, H2, AND H3 to create a neat structure that is readable and scannable with main terms highlighted in limits. Remember all the best practices of content creation apply during web development and few are mentioned here.

Cluster Formation - Site Architecture

Most of the internal pages can act as pillar pages and form a highly focused topic-centered cluster. This is very good for search engine optimization. The cluster is created by another set of pages that carry in-depth related information. The site architecture should form a funnel or a hierarchy with the most desired information available on the first click from the home page.  

For a greater degree of information, the visitors can click on deep-seated links on the internal pages. This is necessary for spreading relevant information as desired by the visitors and comes in handy for goal conversion. Remember search engines analyze over 200 metrics for indexing and ranking sites, if your website complies to a greater degree it will rank high on the SERPs or search engine result pages.  

Aesthetics apart, the relevant images, videos, and graphics should not slow down the page such that it downloads in three seconds. Hence before embedding the developers should optimize the images to the right file size, and mention dimensions in the coding. Accord captions or alt tags wherever applicable. 

A page should not be cluttered with heavy images, irrelevant videos, or infographics. All should be embedded keeping the topic in the mind and the file size within limits so that page weight does not impact quick loading on the browser.  

All On-Page SEO elements should be in place for targeting the right audience. This should be the objective. Goal conversion is the final objective hence keep studying your page using online tools, insights, and analytics. Understand SEO Audit studies your property regularly. Keep in tandem with trends and latest technologies that could favorably impact your property online.    

User Experience (UX) & Smooth Navigation

User experience is the buzzword but it is very important and the ultimate objective. The website should solve the visitor's query without any hindrance and that too in milliseconds. Aesthetics and color schemes matter but the elements responsible for a sound experience should never be sacrificed. For purposeful websites, a quickfire job is not the answer. Be serious about your property, analyze shortcomings, and request changes or additions for better UX.     

With the increasing popularity of smartphones, it is necessary to make cross-platform friendly and responsive websites.   Certain techniques and guidelines are adopted for your property to become mobile-friendly. Use tags and design principles to make your property completely user-friendly.  

Check all important website elements go for an uninterrupted hosting service with a high level of security and subscribe to a bandwidth that keeps your property bouncing on the SERPs.  And make sure that the URLs are easy to remember and descriptive.

If you hire a good web design agency they will do all the work for you. But understanding web development is not difficult for an amateur. You can read and watch videos on the Internet and be well informed.