Benefits of Web 2.0

The price of Web 2.0 sites is hard to beat. While most of them offer payable packages / upgrades with additional functionality and premium features, they also give you a very good environment where you can very likely use everything an average user can think of. At least at the beginning.

But you must check in advance if the free option gives you what you need. Popular web site builder Weebly, for instance, doesn't index newly registered free sites on their platform, so free users can't count on traffic from search engines in this case.

Without bordering with formatting, coding, worrying about protection against hackers, installing updates, handling certificates, and other technicalities you can focus on your best - presenting your content through writing, for instance.

This means Web 2.0 of your choice is already an established entity in the eyes of search engines. At Pinterest and Facebook, you can literally range your content within minutes. There's no way to achieve that with your own site if it's new.

But you must understand not all Web 2.0 sites, even very well-known ones will bring you instant traffic. In this case, you should use the powers of each specific site. YouTube and Twitter can bring you reciprocal traffic if you spend some time at accounts of other people (influencers from your niche are the best option, but everybody can help if you offer some value to their posts). Bloggers can be particularly nice in such cases.

While your posts in a blog, for instance, still start with zero authority, you can still be indexed faster, get some additional exposure through topics, tags, reblogging, ... A huge plus can be link building to such posts. Thanks to the fact they are published on already authoritative and mature sites, a nice link, intended to boost the post, won't arouse so much suspicion at search engines as the same link would at a new website.

This means all content on your Web 2.0 is done by you and you can edit / delete / update it virtually anytime. This is not the case at so-called guest blogging, where I had several very painful experiences with people who used my posts for promotions of their products, delete links without notifying me, or completely abandon projects where I invested a certain amount of time and knowledge just to find out the owner simply vanished.

At Web 2.0 you have much better control because you decide what is published and what is not. Of course, you must obey the rules about appropriate themes, respect copyrights, and use common sense at your decisions about the presented content.

Web 2.0 sites are for most of us the best bet to get in contact with some of the top dogs in the industry where we try to make an impact. While you very likely won't get noticed by Bill Gates or Elon Musk, you can still establish important contacts in the world of software, electric cars, or whatever interests you. With a growing network of your contacts built around your content, you can slowly approach almost anybody.

Apart from that, you'll find numerous similar-minded people who could help you (or you could help them) at interesting projects related to your area of interest. You can grow whole communities and enjoy the effects of fused knowledge coming from all parts of the world. You'll definitely learn a lot in this way and maybe pick-up an important business partner at the same time.

• From search engines (proper analytics is recommended) you'll see if your approach is right or not. My generic text about Hansel and Gretel, for instance, can hardly get any traffic from Google, but my text on themes in Hansel and Gretel is, thanks to a more focused approach, right at the top of search engines.

Search engines regularly check websites to find new content. If there is nothing new, visits of their bots become a rarity. They started to believe they are dealing with a neglected site and stop sending you traffic (this is not the only factor, but it's an important one).

At Web 2.0 with hundreds, thousands, or even millions of users, you don't have to worry about that. If you don't twit anything for a month, others will easily fill the gap. When you return to twitting, Twitter will still be popular.

While it's always best to have your own website, where you have absolute control, a niche-specific blog or niche-video channel can only help your goals by providing additional traffic and bringing you at least some authority coming from Web 2.0 site you use.

It's nothing special to find a site owner with dozens of Web 2.0 profiles aiming at different groups of people from different social media or blogging platforms, finding costumers in different countries on sites popular in specific environments, etc. Of course, it's important to provide genuine value on all used Web 2.0 sites, otherwise, you'll be marked as a spammer.

This can be only good because your brain will very likely notice new opportunities for improvements of your web content (on your site and on your Web 2.0 collaborations) while you learn new stuff. By content, I mean everything, including better photos, updated links, and fine-tuned keywords.

In recent years a whole new generation of crypto-related platforms started offering earning money for the actions of their users through crypto tokens (which can be exchanged for real money), from blogs and search engines to video-sharing-sites and browsers.