Benefits of Web 2.0

by Tolovaj

No matter if you own your own website, working on Web 2.0 can bring you significant benefits

Web 2.0 is a term used for websites with user-generated content without clear specifications about the kind or the amount of such content. Blogs with polls, quizzes, comments, and other elements where readers can interact with authors are good examples of Web 2.0 websites. There are whole platforms like YouTube or WordPress specified as Web 2.0 and the same is true for web forums, all social media sites like Facebook or Twitter, just everything where interaction is possible. Even large news sites, originally built on the authority of their authors, became Web 2.0 with the addition of comment sections and user-generated posts.

Wizzley, where this post is located, is another example with advanced options, like the possibility of monetization. If you are new to the internet and not sure if you want to have your own site or could achieve something on one or more already made Web 2.0 platforms, read on. If you can't decide if this is for you or not, here are 10 advantages of Web 2.0:

1. It's free.

The price of Web 2.0 sites is hard to beat. While most of them offer payable packages / upgrades with additional functionality and premium features, they also give you a very good environment where you can very likely use everything an average user can think of. At least at the beginning.

But you must check in advance if the free option gives you what you need. Popular web site builder Weebly, for instance, doesn't index newly registered free sites on their platform, so free users can't count on traffic from search engines in this case.

2. It's ready to use.

You don't need coding or hiring expensive experts to build your website. It's already there, just waiting for your input. Just fill simple forms like titles, subtitles, paragraphs, etc., upload optional photos or videos and you are ready to go. Most Web 2.0 sites give you an option to communicate with the world within a few hours or even minutes.

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Without bordering with formatting, coding, worrying about protection against hackers, installing updates, handling certificates, and other technicalities you can focus on your best - presenting your content through writing, for instance.

3. It already has authority.

This means Web 2.0 of your choice is already an established entity in the eyes of search engines. At Pinterest and Facebook, you can literally range your content within minutes. There's no way to achieve that with your own site if it's new.

But you must understand not all Web 2.0 sites, even very well-known ones will bring you instant traffic. In this case, you should use the powers of each specific site. YouTube and Twitter can bring you reciprocal traffic if you spend some time at accounts of other people (influencers from your niche are the best option, but everybody can help if you offer some value to their posts). Bloggers can be particularly nice in such cases.

While your posts in a blog, for instance, still start with zero authority, you can still be indexed faster, get some additional exposure through topics, tags, reblogging, ... A huge plus can be link building to such posts. Thanks to the fact they are published on already authoritative and mature sites, a nice link, intended to boost the post, won't arouse so much suspicion at search engines as the same link would at a new website.

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4. You are in control of your posts / channel / account.

This means all content on your Web 2.0 is done by you and you can edit / delete / update it virtually anytime. This is not the case at so-called guest blogging, where I had several very painful experiences with people who used my posts for promotions of their products, delete links without notifying me, or completely abandon projects where I invested a certain amount of time and knowledge just to find out the owner simply vanished.

At Web 2.0 you have much better control because you decide what is published and what is not. Of course, you must obey the rules about appropriate themes, respect copyrights, and use common sense at your decisions about the presented content.

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5. Meet new people and explore new opportunities.

Web 2.0 sites are for most of us the best bet to get in contact with some of the top dogs in the industry where we try to make an impact. While you very likely won't get noticed by Bill Gates or Elon Musk, you can still establish important contacts in the world of software, electric cars, or whatever interests you. With a growing network of your contacts built around your content, you can slowly approach almost anybody.

Apart from that, you'll find numerous similar-minded people who could help you (or you could help them) at interesting projects related to your area of interest. You can grow whole communities and enjoy the effects of fused knowledge coming from all parts of the world. You'll definitely learn a lot in this way and maybe pick-up an important business partner at the same time.

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6. You get a perfect testing ground.

Web 2.0 allows you to test your ideas and launch keywords on at least two important levels:

  • Through the community of a specific Web 2.0 site you can get instant feedback on your writings, videos, etc.
  • From search engines (proper analytics is recommended) you'll see if your approach is right or not. My generic text about Hansel and Gretel, for instance, can hardly get any traffic from Google, but my text on themes in Hansel and Gretel is, thanks to a more focused approach, right at the top of search engines.

7. No need to add new content all the time.

Search engines regularly check websites to find new content. If there is nothing new, visits of their bots become a rarity. They started to believe they are dealing with a neglected site and stop sending you traffic (this is not the only factor, but it's an important one).

At Web 2.0 with hundreds, thousands, or even millions of users, you don't have to worry about that. If you don't twit anything for a month, others will easily fill the gap. When you return to twitting, Twitter will still be popular.

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8. Web 2.0 adds to your traffic and link diversity.

While it's always best to have your own website, where you have absolute control, a niche-specific blog or niche-video channel can only help your goals by providing additional traffic and bringing you at least some authority coming from Web 2.0 site you use.

It's nothing special to find a site owner with dozens of Web 2.0 profiles aiming at different groups of people from different social media or blogging platforms, finding costumers in different countries on sites popular in specific environments, etc. Of course, it's important to provide genuine value on all used Web 2.0 sites, otherwise, you'll be marked as a spammer.

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9. You are forced to learn new things.

The internet is developing so fast it's probably the worst when you decide to stay in your comfort zone. With your own website, you'll very likely do exactly that. Web 2.0, on the other hand, is all about changes. If you want to use it, you'll need to learn new tricks, like it or not.

Do you use Web 2.0 sites?

This can be only good because your brain will very likely notice new opportunities for improvements of your web content (on your site and on your Web 2.0 collaborations) while you learn new stuff. By content, I mean everything, including better photos, updated links, and fine-tuned keywords.

10. It can bring you additional money.

More and more Web 2.0 sites offer their users one or more possibilities to earn a buck or two on the go. Wizzley and Hubpages are great examples of such sites but you can earn decent money on YouTube (through adds) or WordPress (through their paid plans) too.

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In recent years a whole new generation of crypto-related platforms started offering earning money for the actions of their users through crypto tokens (which can be exchanged for real money), from blogs and search engines to video-sharing-sites and browsers.

Updated: 07/21/2020, Tolovaj
 
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What is your favorite characteristic of Web 2.0 sites?

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Tolovaj 21 days ago

Thank you, I hope it's helpful. As I replied to blackspanielgallery, there are downsides of Web 2.0 too. This article is already in progress.

pateluday 21 days ago

Simply put. Great Information for seo service providers like us.

Tolovaj 23 days ago

Thanks, blackspanielgallery. I think we all have biter-sweet memories about Squidoo. I was at Zujava too (and still occasionally active on Hubpages). All these sites (and many more) gave us a lot, but had some downsides as well. I will write an article about the 'darker' side of Web 2.0 in very near future.

blackspanielgallery 24 days ago

This is quite useful. I started writing on Ezine and learned much, then moved to squidoo (no longer there). I wrote on Zujave, no longer a site, and briefly on Hubpages. Now I write on wizzley. I believe all of there are exactly the kinds of sites you are writing about, and have learned from the article, even after hundreds of articles. This applies to experienced and novice writers equally well. Thanks for writing it.

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