Why a Blogger Should Write a Blog Series

Assuming that your content is good, a blog series has readers coming back for more. In each post, be sure to state that it is one of a series. You can even give your readers previews of what is to come so that they will be sure to either subscribe to your blog or return in the following days.

Within the posts of the series, use keyword anchor text to interlink the posts. Of course, this should be natural and not forced. If you reference a previous post in the series, be sure to link to it. (This is generally good blogging practice to interlink posts and pages on your blog, but it is especially important for a blog series since you want the posts to be seen as a unit.)

Offering teasers to future content is a good strategy. You don't necesarily want a cliffhanger, but hinting at another area that you are going to cover in a future post is a good way to whet your readers' appetite for more.

When you write an entire series about a single topic, you are perceived as an authority on the topic. Of course, your content will have to have the quality to back up such an assumption. Nevertheless, when you tackle a blog series on an area within your blog niche, you are demonstrating your expertise.

Don't hold back. Offer your readers all that you know about that topic. Share your insider's secrets and your favorite resources. BE the authority that you want to be seen as. Do your research on the posts, and make them meaty.

A blog feature is a regularly reoccuring type of post that covers a similar theme each time.

Examples of blog features 

• weekly round-up of great links
• weekly menu plan
• weekly words of inspiration

Often, but not always, a blog feature invites others to join up and post on the same theme while linking back to the original blog. A blog feature is generally a weekly post, but it could be monthly or some other frequency.

A blog series, on the other hand, is several posts on a single theme that are usually posted one after the other. So if you have a blog series about holiday traditions, Monday you post about food related traditions. Tuesday's post is about decorations. Wednesday covers holiday symbollism, and Thursday deals with holiday among extended family. You wrap up your series on Friday with a post about making holidays special for children.

It is possible to stretch out a blog series so that you are giving each post on a certain day of the week. But a series has a definite beginning and end whereas a blog feature goes on indefinitely.