Building A Personal Brand

by pkmcr

If want to improve your career, be recognised as an expert, succeed as an online writer or achieve more success building a personal brand is essential.

Building a Personal Brand is about setting yourself apart from the crowd and being recognised or standing out for the knowledge, skills, and talents you have or the services which you are able to offer to clients or employers.

Take a moment or two to think about some specific products that you use on a regular basis? Perhaps something like peanut butter, laundry detergent, or automobiles, for each of them does a specific brand stand out for you?

The majority of people will have specific brands which they prefer. That preference is based on the qualities that the one they prefer has which other brands are not able to provide.

When it comes to your career, whether that is working for yourself, working for an employer or a combination of the two, you want to work on building a personal brand that enables you to stand out and be recognised as being expert or skilled in your niche or a specific industry.

Sometimes it is easy to think that you are simply one of many, with nothing making you stand out from the crowd, but we are each unique and you have a combination of skills, knowledge, talents and qualities that only you are able to provide.

Building Your Personal Brand

Including Personal Branding Examples

So let's take a look at how you can go about the task of building a personal brand for yourself.

To start with take a look at your own skills, talents, knowledge and any other personal attributes.  What strengths do you possess and can provide for an employer or client?  What is it about you that makes you different from those you know well such as colleagues, your friends or members of your family.  What unique qualities do you have that have helped you to achieve so far in your career or field of activity?

One of the things that people often do is to start to define themselves by their current job title or something else that describes what they do to earn a living.  Put that to one side for now and focus on the underpinning skills, qualities and talents that you have.

Build on those strengths that you have identified as part of building your personal brand.  If you are a superb organizer then you should promote yourself as such. 

It may be that you are a very good communicator or you are someone who is very focused. These are all skills that you can empasize.  Whatever skills set you have that set you apart from others are the ones that you should be emphasizing.

Once you have determined what makes up your “personal brand” then you need to sell that brand to improve your career or to promote your own business.

If you are employed then why not try asking for more work!  Not so that you become over burdened but if you offer your services on extra projects they will help you to show off your best skills.If you work for yourself then look for opportunities to show off your talents by adding extra value to the work you do for clients.

Many people dream of being able to work for themselves but are not sure that they have the knowledge or skills to do so.  By sitting down and working through an analysis of your skills and talents you may be able to identify areas that you could develop into a new career.

Let's say that you would like to earn an income from writing!  You may not feel that you could do it simply by giving up your current role and started a new career.  However, using sites such as Wizzley you could start to building a personal brand as a writer in your spare time. 

If there’s a skill that you have which you would love to be able to teach, why not offer a course at your local community college or a workshop at a local business? Don't sit back and wait for the opportunity to come knocking at your door.  Having defined your skills and talents you can start Using your personal brand to create opportunities for success.

Building a personal brand will take time and you will adjust as you go along and as you as an individual develop

Personal Branding Books

Building A Personal Brand Coach and Expert Guides
BrandingPays: The Five-Step System to...
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LinkedIn for Personal Branding: The U...
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Personal Branding For Dummies, 2nd Ed...
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Influencer: Building Your Personal Br...
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Personal Branding Workbook: A Guide t...
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Creating A Personal Brand

To stand out from the crowd, both online and offline it is essential that you work on creating a personal brand. Discover the practical steps involved in creating your brand today!
Updated: 06/08/2013, pkmcr
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Spook on 07/17/2011

I seem to be going around at the moment getting everybody's backs up. You see I'm not a marketer, I'm a story teller who tries to market things in a more subtle way. Yet I keep on being told there is no place for story tellers as no one is interested. Do you really think that after three years of trying I don't know this myself? So why should I listen to any body else and try to be something I'm not? Your tips here are great as usual and I wish you all the best of luck.

dustytoes on 06/09/2011

This article is certainly motivating. I like the idea of building a brand by writing at Wizzley in my spare time.

nightbear on 06/08/2011

We have had some excellent thoughts on branding lately. Another excellent take on how we each appear to others online.

tandemonimom on 06/06/2011

Excellent ideas! I'm thinking more about the whole branding issue myself. It's certainly not an easy concept to master!

Susan52 on 06/05/2011

I continue to struggle with who I'm going to be when I grow up, i.e. pinning down my personal brand. I do know what I enjoy doing best and really need to be able to monetize that (I may speak more specifically about that later). I also know how much time and energy I have (not as much as I had even a few years ago) and that has forced me to not over-commit. As for a personal branding tip, I think that using the same avatar and screen name across multiple sites is a good idea. You see that I'm using a different picture here than I use on Squidoo, so that's part of my identity crisis. I guess I'm just trying to grow up!

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