The slow economy of the last few years has hit many charities hard as donors have tightened their purse strings and government around thw world have reduced official support for many organizations due to spending cuts.
So, charities have been forced to find new ways to get donations and stay afloat to do their good work. Traditional advertising is expensive and often unaffordable for most charities.
The best and most cost-effective way is to harness the power of the Internet for charity online marketing. Asa someone with extensive experience of internet marketing and an on-going commitment to supporting charities, I wanted to offer useful tips on how charities can market themselves online to raise awareness and funds as well as get increased support from interested donors and well-wishers.
Charity online marketing needs plenty of work and your organization should ideally have motivated staff to do it. If not, you can hire volunteers looking for experience as well as those who wish to do their bit for society. Budding online marketers can build their portfolio by helping out a charity or two. Here's how to use the Internet to promote your charity.