Why Should You Focus On Niche Marketing?

by pkmcr

What is niche marketing and why do so many people encourage us to focus on niche markets and to create niche marketing strategies? Let's take a look at why Niche Marketing works!

If you have been involved in online marketing for more than a few days you will almost certainly have read or heard about Niche Marketing.

Whether it’s on your own sites, on sites like Wizzley, Squidoo or HubPages or indeed anywhere else you will have heard that the only way to make money online is to have a niche.

It certainly isn’t the only way to make money online however, it is a proven way to have internet marketing success.

So let’s look at the question “What is Niche Marketing?” and also look at why so many people think that Niche Marketing works.

What Is Niche Marketing?

Niche Marketing is quite easy to define although it can be very confusing for those who are new to it!

A niche market is a distinct group of people who are interested in a particular subject, hobby, type of product and anything else where you can group people together because of their common interest or need.  When we are trying to find niches for our marketing efforts we need to really focus in on groups of people with common interests or needs.

When it comes to finding, what will hopefully be, a profitable niche we want to find a group of people which is large enough to generate some money from. However, we don't want it to be that large that everyone is trying to market to them.

You might think that "Dog Owners" is a niche. Then when when you recognise that there are hundreds of millions of dog owners it's not really a niche that we could easily market to!

So perhaps we can look at people who are looking for advice about "House Training a Dog" but even that is quite a substantial group of people!


So what about people who are looking for help with "House Training an Older Dog" is that a good niche market? 

Yes that looks much better because it is a smaller group of people and a much more targeted niche.

Why Is Niche Marketing Important?

Just take a moment to think about the way you search online. I am guessing that when you arrive at your favorite search engine you probably type in a fairly specific keyword phrase.

You would not be on your own.  People are becoming much more familiar with searching on the internet and are thinking about how they search. Like you they probably rarely click on the results beyond the first page or at most the first three pages.

More people seem to be sticking with the first two or three results and not even looking at the other results or websites.  This is why niche marketing is becoming so important, because people are becoming more specific in their searches and websites are focusing more and more on answering their specific questions.

So if you choose a very broad topic like "Dog Training", it could well take you years to reach the first page of the search results and in all honesty, you may never reach it!

However, by choosing a targeted niche, you are probably going to find it much easier to reach the first page of results.

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More On Niche Marketing Strategies

This is the first in a series of pages addressing the basics of Niche Maketing and making money online.  Make sure to bookmark this page and additional pages will be added below as they are created!

How To Find a Niche

Niche Marketing Articles

The trend for marketing to move into micro niches continues but what exactly is a micro niche? How do you define a micro niche and do you need to focus on them in your marketing?
There is an increasing focus on Micro Niches within online marketing. But how do you find them? Let's take a look at How To Find a Micro Niche and help you to be successful
We know that Niche Marketing is the way to go but then comes the challenge of choosing a niche! How do you choose a niche to market to and how do you decide what to market to them?
Updated: 05/28/2013, pkmcr
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Holistic_Health on 07/06/2011

Love your articles. I always learn something new.

Wizzler on 06/19/2011

Thanks for explaining all that. In my experience, if one can learn to identify a niche properly, he has done more than half of the work required for successful internet marketing.

Raintree on 06/15/2011

Thank you for your very clear and concise explanation of niche marketing. Really feel that it is vital to try to get to grips with this and be very focused.

sandralynnsparks on 06/14/2011

I've been working on four basic niches but not doing well as yet. I stick to what I know - but getting the word out to the right markets is taking some figuring out. I'm looking forward to learning what you are the best ways to zone in on specialty niche markets.

Mark on 06/14/2011

I have been in this for quite some time now. I only don't understand how to measure the competition or how much effort I might have to put based on other sites on that particular niche. Nicely written article. I will keep an eye on your articles, I have a lot to learn.

sheilamarie on 06/14/2011

This is tricky, especially for someone who has many interests. I've got to take niche marketing more seriously.

Dianne on 06/14/2011

Thank you for explaining this. I'm trying to get more focused.

tandemonimom on 06/13/2011

I've learned quite a bit about niches since I started writing at Squidoo a few years ago. I believe I will keep my niches more focused in my writing at Wizzley, in an effort to build Google credibility!

ajgodinho on 06/13/2011

Short and sweet explanation of a niche and niche marketing. With the saturation of the internet, I think it's important to consider one's niche and use it to their advantage and incorporate it into the marketing plan. Thanks Paul!

dustytoes on 06/13/2011

I am realizing more and more how important it is to find a niche and it is working for me in some areas. It's always good to read more about niche marketing.

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