I am a HUGE fan of Monster High Dolls from Mattel and have a collection of my own (many grown ups play with Monster High dolls). I love that they are
- highly articulated, or poseable,
- they have adorable story lines with quirky personality flaws just like some real teenagers,
- lots of funky fashions that can be mixed and matched,
- are sold at a reasonable price point and are high quality for a toy doll,
- and they have big heads.
I'm a big headed doll fan for some odd reason. I think my Blythe doll got me started on the trend. Monster High heads aren't as big in proportion to their bodies but they are still large for the skinny doll frames.
They are a great alternative to Barbie dolls, which I haven't been interested in for years. There are also lots of exclusive sets made by Target, Toys r Us, Walmart, and Kohls, to name a few. So far no other toy manufacturer has even come close to rivaling the Mattel franchise, and many have tried. For example MGA Entertainments "Bratzilla" dolls were supposed to be comparable and their sales don't even come close. The Playhut Mystixx vampire dolls with two faces is another line that is trying to capitalize on the Gothic style doll popularity.
I didn't get started collecting Monster High until a couple of years after they first hit the market though and now the early dolls are rare and selling for much more than I can afford. If the Ever After High dolls are comparable to Monster High, they are already a big hit. And the great news is that I can get in on the first wave of dolls and have one of each. You can bet I'll be scouring the stores and standing in line to get doubles though so I'll have one to play with and one to keep collectible in case I ever need quick cash.