Google Ads, Creative Writing, Online Article Writing

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Online article writing is an art.

The writer is the artist. You are the artist. Get inspiration. Construct a picture in your mind. Do a quick sketch so that your minds-eye is captured for posterity. Return to create your masterpiece. Pick up your brush. Start painting. Let the words flow, as if from the point of a brush. Pure brush-strokes of genius swashed across the canvas in gay abandon.

Step back.

This is creative writing.

Online article writing is a science

Take a thought. Create a theorem. Analyse it. Deconstruct the elements. Order them according to the laws of nature. Investigate. Review the common knowledge.

Does the theory hold water?

This is creative writing.

Article writing is an art.

Article writing is a science.

Article writing for the online world is an amalgamation of both art and science, with the psychology of your audience as the cement.

This is constructive, informative, creative writing.

We must start the art of writing an online article.

As for all writing we must let the words flow, as an artist with a brush. Flamboyant, coquettish, teasing, blushing, visualized, conceptualized, painting a picture that replaces a thousand words.

We must engage.

And it is done.

This is the time for science. The idea, the concept, the theory, is now recorded. Now is the time for facts. Now is the time for research. Now is the time to check that our canvas tells no lies, falsehoods, misconceptions, misunderstandings. 

The psychology of writing online demands that the art is tempered by science.

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You may gather from what I have written so far that I do not do keyword research at the conventional time. I take a thought and develop it with art and science before ever considering the psychology of the internet. Neither keyword research nor SEO is ever undertaken until my idea is fleshed out. Only once my masterpiece has been completed do I sit back down to complete my masterpiece. I am at the point of placing the last full stop in the appropriate place: now it is time for the psychology of online article writing to be applied.

Keyword analysis and search engine optimization (SEO) can begin.

As I had the initial thought I recorded what it was. This was my tentative first stab at a title. We all know the importance of the title (and URL) don't we?

Well, that tentative title is useless in the psychological scheme of things.

It is now time to construct a title, summary, and description. It is now time to discover what I have been writing, for I have not focused on the elements of my masterpiece, just the transfer of thought to words, has been on my mind.

And I did not allow anything to get in my way.

The key elements in writing online articles are few and simple:

• Use artistry to develop an idea
• Use scientific understanding to develop the facts
• Use psychological know-how to develop the finished article, ready for the bots, the potential audience, and the ad program to interact to give the best possible outcome.

You will have gathered by now that:

• I don't let the psychology of getting read to impact on what I write, initially.
• I always write in my own voice, with my humor and sentence constructs, and will never be swayed from the conviction that my personality is the only differentiating element that I can really control when competing for audience and clientele, in the online article writing jungle.
• I don't let facts get in the way, until it is time.
• I don't do keyword research or SEO, until after my masterpiece is complete.
• I do not do design until everything else is constructed.

Now it is time to do the science. Then it will be time to do the keyword research and SEO. I'll see you back here when I have completed my design for this little masterpiece! See you shortly. Be productive!

The psychology of online writing demands that we do NOT write for our market.

We must write with our target market in mind, but we must give them the means by which they can find us. Sieve us out from the detritus and the loam. Extricate our offering from the stony ground, removing the rubble of excess.

Now is the time to review that which we have offered up, through art and science.

Now is the time for the psychology of:

• search engine optimisation (SEO); 
• keyword research using keyword search tools; 
• heat-maps; 
• on-page design to make our canvas picture-perfect. 

We must undertake keyword analysis to ensure all nuances of meaning are painted into the fabric of our canvas. We must optimize to attract our 'Angel Investors': Google ads that will make our skill, time, and effort worthwhile.

Attracting the best pay per click Google ads through Adsense is our most important task, to complete the picture, with the appropriate frame. Not a cobbled together four-piece, but an ornate, gilded, Rococo-style frame with all the glitz, glamour, scrolls and cornucopia that it deserves. 

But not before.

This is Google ads optimization

or ad engine optimization (AEO, as I like to call it).