Google Ads, Creative Writing, Online Article Writing

by humagaia

Google ads pay per click advertising plus creative writing, a keywords search tool, Google ad search, and search engine optimisation, can make online article writing profitable.

Google ads pay per click advertising makes Google Adsense a profitable monetizing option for online article writing.
Utilizing a keywords search tool to optimize article titles and URLs, and Google search engine optimization (SEO), to assuage Googlebot, maximises search engine rankings and visitor traffic.
Once your target audience is captured, with keyword tool and through creative writing, your online articles must attract the high paying google ads for maximum revenue.

Online Article Writing As Art

Creative Writing

Online article writing is an art.

The writer is the artist. You are the artist. Get inspiration. Construct a picture in your mind. Do a quick sketch so that your minds-eye is captured for posterity. Return to create your masterpiece. Pick up your brush. Start painting. Let the words flow, as if from the point of a brush. Pure brush-strokes of genius swashed across the canvas in gay abandon.

Step back.

View the creation with a critical eye.

  • Are all the elements in the right place? 
  • Does the picture convey the thought? 
  • Does it tell the story? 
  • Does it convey the ephemeral qualities: light and dark, shade and brightness, sadness and glee, seriousness and banter, thoughtfulness and abandon? 
  • Does it? 
  • Does it? 

Adjust the hues. Rectify the mistakes. Improve the quality of the artwork.

Accept the finished article.

Paint the picture of your thought process
Paint the picture of your thought pro...

This is creative writing.

Online Article Writing As Science

Online article writing is a science

Take a thought. Create a theorem. Analyse it. Deconstruct the elements. Order them according to the laws of nature. Investigate. Review the common knowledge.

Does the theory hold water?

Bring the compounds together and mix with a little entropy.

Heat. Stir. Add the catalyst.

Experiment. Record.

Use the alchemy of your mind. You are the alchemist, the chemistry professor, the boffin, the font of all knowledge about this subject.

Produce the gold, shiny and bright, from the lead off the roof of humanity, ready to dazzle the world.

You have the formula.


You are the alchemist
You are the alchemist

This is creative writing.

Article Writing For The Online World

Article writing is an art.

Article writing is a science.

Article writing for the online world is an amalgamation of both art and science, with the psychology of your audience as the cement.

This is constructive, informative, creative writing.

Creative Writing About Creative Writing

For the online world, articles need to be constructed.

Once the idea for an article has wafted into your consciousness, it is time to record.

Give the thought life through the juxtaposition of words upon parchment, paper, velum, a computer screen, whatever is to hand.

Only then is it truly begat (or is it begotten?).

Only then does the chicken follow the egg. Only then can it break from the confines of its gaoler.

We must breathe life into our offspring.

Life from Science
Life from Science

We must start the art of writing an online article.

As for all writing we must let the words flow, as an artist with a brush. Flamboyant, coquettish, teasing, blushing, visualized, conceptualized, painting a picture that replaces a thousand words.

We must engage.

We must delve into the deepest, darkest recesses of the minds of others, to extract the gems of understanding and polish them to perfection.

This is not the time for science.

This is not the time for facts and staid explanations. 

This is the time for our creative juices to be let loose to digest the thought and to transform it into positive energy, to enlighten and sustain, to stimulate and enthuse.

To appease the masses.

Delve into the minds of others
Delve into the minds of others

And it is done.

This is the time for science. The idea, the concept, the theory, is now recorded. Now is the time for facts. Now is the time for research. Now is the time to check that our canvas tells no lies, falsehoods, misconceptions, misunderstandings. 

Now is the time to see where explanation is required.

Now is the time to stand on the shoulders of those that have gone before and recorded the mysteries of the multiverse.

Now it is time to adjust, expand, extrapolate, inform, teach. Now it is time to modify, mollify and manipulate.

The science is upon us, and our online article requires science.

Is it ant or is it art?
Is it ant or is it art?

The psychology of writing online demands that the art is tempered by science.

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When Is The Time For Keyword Research And SEO?

You may gather from what I have written so far that I do not do keyword research at the conventional time. I take a thought and develop it with art and science before ever considering the psychology of the internet. Neither keyword research nor SEO is ever undertaken until my idea is fleshed out. Only once my masterpiece has been completed do I sit back down to complete my masterpiece. I am at the point of placing the last full stop in the appropriate place: now it is time for the psychology of online article writing to be applied.

Research on Keyword Research

Keyword analysis and search engine optimization (SEO) can begin.

As I had the initial thought I recorded what it was. This was my tentative first stab at a title. We all know the importance of the title (and URL) don't we?

Well, that tentative title is useless in the psychological scheme of things.

It is now time to construct a title, summary, and description. It is now time to discover what I have been writing, for I have not focused on the elements of my masterpiece, just the transfer of thought to words, has been on my mind.

And I did not allow anything to get in my way.

Now is the time to put the thinking cap on.

How do I get my target audience to read that which I have written?

How do I maximize my potential earnings?

How do I get the search engine bots to index and categorize my missive correctly?

How do I get them to decide it has merit and that it should achieve top marks and ranking?

Try reading: 

Google Adsense, keyword tool and Google ads 

to find out.

Put on my thinking cap
Put on my thinking cap

What Are The Key Elements In Writing Articles Online?


The key elements in writing online articles are few and simple:

  • Use artistry to develop an idea
  • Use scientific understanding to develop the facts
  • Use psychological know-how to develop the finished article, ready for the bots, the potential audience, and the ad program to interact to give the best possible outcome.

What I Don't Do

You will have gathered by now that:

  • I don't let the psychology of getting read to impact on what I write, initially.
  • I always write in my own voice, with my humor and sentence constructs, and will never be swayed from the conviction that my personality is the only differentiating element that I can really control when competing for audience and clientele, in the online article writing jungle.
  • I don't let facts get in the way, until it is time.
  • I don't do keyword research or SEO, until after my masterpiece is complete.
  • I do not do design until everything else is constructed.

Now it is time to do the science. Then it will be time to do the keyword research and SEO. I'll see you back here when I have completed my design for this little masterpiece! See you shortly. Be productive!

Optimization for Search Engines

Google Ads And Search Engine Optimization

The psychology of online writing demands that we do NOT write for our market.

We must write with our target market in mind, but we must give them the means by which they can find us. Sieve us out from the detritus and the loam. Extricate our offering from the stony ground, removing the rubble of excess.

Now is the time to review that which we have offered up, through art and science.

Now is the time for the psychology of:

  • search engine optimisation (SEO); 
  • keyword research using keyword search tools; 
  • heat-maps; 
  • on-page design to make our canvas picture-perfect. 

We must undertake keyword analysis to ensure all nuances of meaning are painted into the fabric of our canvas. We must optimize to attract our 'Angel Investors': Google ads that will make our skill, time, and effort worthwhile.

Attracting the best pay per click Google ads through Adsense is our most important task, to complete the picture, with the appropriate frame. Not a cobbled together four-piece, but an ornate, gilded, Rococo-style frame with all the glitz, glamour, scrolls and cornucopia that it deserves. 

But not before.

This is Google ads optimization

or ad engine optimization (AEO, as I like to call it).

Glossary of Terms

Rococo, also referred to as "Late Baroque", is an 18th-century artistic movement and style, which affected several aspects of the arts including painting, sculpture, architecture, interior design, decoration, literature, music and ...
Google AdSense is a program run by Google Inc. that allows publishers in the Google Network of content sites to serve automatic text, image, video, and rich media adverts that are targeted to site content and audience. These adverts are ...
Pay per click is an Internet advertising model used to direct traffic to websites, where advertisers pay the publisher when the ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target ...
Search engine optimization is the process of improving the visibility of a website or a web page in search engines via the "natural," or un-paid, search results. In general, the earlier, and more frequently a site appears in the search ...
Creative writing is considered to be any writing, fiction, poetry, or non-fiction, that goes outside the bounds of normal professional, journalistic, academic, and technical forms of literature. Works which fall into this category include ...
Keyword research is a practice used by search engine optimization professionals to find and research actual search terms people enter into the search engines when conducting a search. Search engine optimization professionals research ...

Google Ads

Google AdWords is Google's main advertising product and main source of revenue. Google's total advertising revenues were USD$28 billion in 2010. AdWords offers pay-per-click advertising, cost-per-thousand advertising, and site-targeted ...
Updated: 12/14/2012, humagaia
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