Shall we go on an adventure? Let's explore the world of virtual object permanence.
Are we creatures of imagination, always driven by the unreal rather than the real? Creatures of emotion and feeling rather than fact dealing machines. Advertisers and monetizers always aim for our hearts to hit our hips.
I will probably answer none of these questions, but let's have a chat anyhow about the permanence of our need for the imaginative and how in trying to understand it and make money from it, that the fairy tale becomes an infomercial and dies in our arms.
I like to use Runescape as my exemplar for all things MMO and marketing. It's not the best known game but it has plenty of history and variety. And they are doing amazing things with their virtual world. I find it amazing that virtual worlds can burn.
Let's begin shall we?
Once upon a time...