How To Use Keywords And Keyphrases

by chefkeem

Keywords and keyphrases are very important terms for every online author. Find out about what they are, how to use them, and why we need them.

What are keywords?

A definition of the #1 tool for web writers

A keyword is a brief description of your content, consisting of one or two words. If you use several words, you call it a keyphrase.

For instance, if you write a story about weddings or wedding cakes, then those are your keywords. If you write an article about wedding cake recipes for outdoor receptions, then that is your keyphrase.

Basically, keyword or keyphrase or keyterm = same thing.

You always want to place your keyterms in the URL, description, page title, several module titles and subtitles (depending on the article length), and a few times in the text of your content. Why?

  • If someone puts wedding cakes into Google search, the search robots scan the web for articles with relevance to this search term.
  • First they crawl URLs, descriptions, titles and subtitles, then they dig deeper into the texts.
  • It is your responsibility to tell the search engines what your article is all about, by placing your descriptive key terms into these crucial spots.
  • Now you have a keyword-optimized article!

Why do we need keyword optimization?

  • When the search robots recognize your content's relevance to a given search term, they will list you within their appropriate search result pages (SERP). The ranking of your listing depends on a number of factors, such as the quality of your article, domain authority, backlinks, strength of competition, and several more.
  • Since your article now appears in Google SERPs, searchers can find you and click through to your page...and that means visitor traffic.
  • More traffic means better chances of clicks on Google ads and affiliate links in your article.
  • More ad clicks means more money for you. It's that simple. 

What if I don't want to use keywords or keyphrases?

(I just want to write and not worry about that "geek stuff".)

Well, that's fine (not really), but you'd take your chances. If search engines don't know clearly what your content is about, they won't know how to list it in search result pages and then probably ignore it.

If you're not listed you can't be found by those readers you wanted to reach with your text in the first place. You've then written for nobody (except yourself).

No readers, no traffic, no money. Big waste of time.

If you want to be a successful online author, you need to learn the basics of writing for the web. There's no way around it.

How do I find the right keywords? What's keyword research?

Very good questions worth a whole 'nuther tutorial article (or 10).

Check under Topics: Wizzley Tips.

Updated: 05/15/2011, chefkeem
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DerdriuMarriner on 11/29/2018

chefkeem, Thank you for the practical information. Does it matter where in the text that you place the keyphrase/term/word three times?

blackspanielgallery on 06/26/2017

Interesting. So, titles and subtitles carry weight.

Lilysnape on 07/10/2013

Very useful advice as I am new to this, thank you

FinancialTips4U on 12/22/2011

This is right on!

petunia on 06/26/2011

After reading this super advice, I want to go back through all my wizzleys so far, and be sure I have optimized correctly for key words. Thanks, Chef!

sandyspider on 06/08/2011

I was hoping that there was a place on here where we could add keywords. Thanks for the info.

chefkeem on 06/04/2011

Nicki - I'd say, show your primary KW in URL, description, page title, at the beginning of your intro paragraph, in some of the module titles and sub-titles, and 3x within your text, bolded, cursive, and in quotes. Then, one more time in the title of your comment module. That should be sufficient and you'd still sound human.

WordCustard on 06/04/2011

Thanks for clearing this up for us, Chef. I'm gradually getting the hang of it, only problem is knowing how much repetition is enough and how much is over-doing it. I guess if you still sound human you are probably hitting it about right?

tandemonimom on 05/31/2011

I was looking for a place to put tags too - but with Squidoo I've learned that no matter what my tags are, my pages generally don't start getting found until I optimize the keywords by sprinkling them throughout the page. So no tags means one less thing to worry about - yay!

chefkeem on 05/30/2011

We don't use internal tag pages, Barbara, so we don't need any tag boxes for our articles. A well-optimized page will get found by Google.

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