How To Use Keywords And Keyphrases

A keyword is a brief description of your content, consisting of one or two words. If you use several words, you call it a keyphrase.

For instance, if you write a story about weddings or wedding cakes, then those are your keywords. If you write an article about wedding cake recipes for outdoor receptions, then that is your keyphrase.

Basically, keyword or keyphrase or keyterm = same thing.

You always want to place your keyterms in the URL, description, page title, several module titles and subtitles (depending on the article length), and a few times in the text of your content. Why?

• If someone puts wedding cakes into Google search, the search robots scan the web for articles with relevance to this search term.
• First they crawl URLs, descriptions, titles and subtitles, then they dig deeper into the texts.
• It is your responsibility to tell the search engines what your article is all about, by placing your descriptive key terms into these crucial spots.
• Now you have a keyword-optimized article!

Why do we need keyword optimization?

• When the search robots recognize your content's relevance to a given search term, they will list you within their appropriate search result pages (SERP). The ranking of your listing depends on a number of factors, such as the quality of your article, domain authority, backlinks, strength of competition, and several more.
• Since your article now appears in Google SERPs, searchers can find you and click through to your page...and that means visitor traffic.
• More traffic means better chances of clicks on Google ads and affiliate links in your article.
• More ad clicks means more money for you. It's that simple.