Then I got to her business philosophy and was amazed. In her job as a sales rep Mary Kay had often tried to offer suggestions and had been told "you're just thinking like a woman!" When she designed her dream company, she wanted to sell products to women so she figured (correctly) that thinking like a woman might be a great asset. I liked that!
Mary Kay Ash's business philosophy recognizes that people need to feel important, and at the same time stay true to yourself and your values. She knew that women need to feel beautiful and be happy, and that each person has such a beautiful potential inside just waiting to be brought out. And they need appropriate rewards for their efforts (yes, pink Cadillacs feature here!). She thought that the typical competitive nature of business (stab your competition in the back and put others down so you can rise up) was not the way to go. Women tend to prefer harmony and a supportive environment, and she believed that this could work in business. She was right.
Finally, and very important to me, I discovered that Mary Kay was a woman of strong faith. There were stories in the book of how she trusted in God and He came through, way beyond her expectations. So one of her basic principles is to prioritize "God first, family second, career third." This allows women to be wives and mothers and have a successful career, without the constant stress of wondering which has priority. When your family needs you, take care of them, and then come back to your work. But underlying both is your faith. Mary Kay was a Christian woman but her business philosophy makes no demands on a particular denomination or even religion, just faith in a power beyond us that guides our lives. She calls that power God.
By this time I was really happy that my daughter had started a Mary Kay business!