Paying To Promote Your Facebook Page - And Show In Feed Hoax

Just because you have a lot of likes doesn't mean all your fans are seeing all your updates. All Facebook updates (from your personal profile AND page) get displayed on news feeds based on one main thing:

EDGERANK

Edgerank basically displays posts based on two major factors:

1. Other Users. The more people that interact with your updates (likes, comments, shares), the higher Facebook views that post (and to a certain extent your page.) So the more interactions an update has, the more chance it will appear in fan news feeds.
2. Single Users. If a person never interacts with your updates (likes, comments, shares, views), Facebook will assume that they aren't interested in your page. Over time your updates will appear less and less in that user's news feed. The opposite is true too - if a person likes every post you make, Facebook will assume they want to see more and prioritise your updates in that user's feed.

Edgerank also decides on who will see your update based on other factors including the age of the update.

That is a very basic explanation of Edgerank. You can read a more in depth explanation at this page.

Facebook has made many changes to pages in the last few months - including changing them to timeline, giving them an inbox and changing how admin can view user interaction with the page.

The new graph that appears below each post makes it very simple to see how many of your fans are (or are not) interacting with your post. And to many people it looks scarily low!

But the thing to remember is that although Facebook has been tweaking the way it displays your updates - the old graphs (which were harder to understand and less percentage based) displayed very similar information.

Facebook is just displaying this information in a much simpler format.

When Facebook brought in promoted posts, it didn't stop Fans from seeing your posts. Instead, promotion is designed to do one simple thing:

Display your posts to fans even if they would not normally see your posts because of the Edgerank algorithm.

Basically you're paying Facebook to ignore all the things it knows about a user and your page and just show the update anyway. 

The question then is - Why bother paying at all?

Simple - if you post something that people are going to interact with and promote it, more people will see it and interact with it. That means that next time, even if you don't pay, you'll have a wider audience.

There is no simple way to increase user interaction with your page. In the end it's basically about finding what your fans interact with and enjoy and posting it. Also, it's a good idea to post at the times of day when you normally get the most interaction with your posts.

For some more ideas, you can use some of the ideas here which are not just for getting fans but can also help them stay active in page interactions.