You are staring at a Wizzley page right now. Forget the content for a second and take another look from the point of view of bounce rate. Is there anything here which might persuade you to investigate another page on this website?
I've counted eleven links surrounding just the topmost title. You can visit Wizzley's homepage (twice) or have a choice of the topic category and all the sub-categories leading to Blogging Tips.
Then you get to my profile page, message me, become my fan, look at my articles or peruse my newest output. Clicking any one of them would reduce the bounce rate for either Wizzley as a whole or my own little section of it.
Continue down the right hand sidebar and there are invitations to read other articles. They are contextualized with this one. The wonderful web team here designed it knowing that anyone reading the current article is likely to want to look at others within the same broad topic spectrum. Anyone accepting such an invitation will be lowering the bounce rate percentage for this page.
I didn't leave such important matters to a site template. I had my own welcome to make. Look again at the section headed Understanding Your Blog's Bounce Rate. Right next to it, I inserted a couple of likely links. They are relevant to the article that you are reading. One gives a wider introduction to the same subject. The other provides information on a related field. They would be worth checking out.
(And just in case you did miss that the first time, I've just handed you another link to direct you straight back to it.)
Now scroll down to the comments. If a discussion is in full swing, then there will be an array of links to people's profiles, not least my own. Keep on going and you'll see two tiny links. Here you can print out my article to keep safe amongst your memoirs. Alternatively, if you hate it, you can flag the content and complain about me to the Wizzley team. These are all taking you to other pages. They would knock down that bounce rate.
Finally we reach the footer. It holds nothing but links to the rest of the website. I count fourteen there at the time of writing. They're all necessary and functional, but they could have that dual purpose of navigation to bring down Wizzley's percentage of bouncing readers.
The first time you looked, did you even notice every single one of those invitations to travel further? The secret isn't to merely provide the links, but to make them perfectly integrated to your landing page's content. No-one likes to feel pressured into going elsewhere for all that they came to see. But adding value to your page with promises of more is entirely acceptable. More than that, it should be mandatory!