Fast forward to the end of 2011 / beginning 2012. Sam, our friendly, loving everything and everybody social butterfly of a Labrador started to develop serious neurological and mental problems. Basically he started to act aggressively to everything and everybody around him, including us. After long discussions with our vet(s), dog behaviorist and the like, plus the related bills, we had to acknowledge that there was no cure for this problem. We had to euthanize Sam when he was only 16 months old. He had become so unhappy with himself and with everything around him that he simply didn't had a quality of life. He also had become quite dangerous, at one occasion biting, out of the blue, the person he knew the best and the longest, apart of me and my husband, severely.
All this is still very fresh and raw in my heart, so I really don't feel able to write more about it. We tried everything to save him, but in the end, we just had to acknowledge that something in his brain was 'wrongly wired' and didn't allow him to enjoy life as he used to do. But I do know that he is now happier and that we will see him again one day, on the other side of the rainbow bridge ...
So, as Lis was after me again, yelling Wizzley, Wizzley, Wizzley! in my ears, via email and Skype, as we live on opposite sides of the globe, I decided to give it a try. I also decided to keep the username 'Sam' in memory of our beautiful dog, and yes, that is the one that serves here as my avatar ;-)
As for branding, this was pretty much a suicide / complete folly! I already have a good internet presence under my 'Hospitalera' pen name, see >this link<. But hey, not all in life is about branding and making money online, sometimes you just have to listen to your heart!