Two Common Mistakes Newbie Keyword Researchers Make
Think you've found a great keyword? Think again - you may be using the tool incorrectly!
When it comes to keyword research, many new online writers and website owners think that finding the perfect keyword is easy - just type some related words into the Google keyword tool and out pops a list of how many searches various keywords are getting each month, how much you'll be paid and how much competition you have.
First of all - Yes, keyword research can be fairly easy if you have the patience to stick at it. But it's not THAT easy. Here are two common mistakes people make that can completely change their chances of finding a good keyword.
Keyword Tool Mistakes
1. Broad or Exact Keyword Search
When you first type in the topical keywords in the Google keyword tool, the tool is automatically set to broad. So what does broad mean?
In these examples we'll use the hypothetical keywords "free poison".
It means that any keywords that you type in won't just display searches for those exact words. Instead, it will tell you how many people searched for those words in:
- A different order - for example "Poison free".
- Anywhere in the search sentence - for example "Free and pet safe rat poison."
As you can see, using the broad tool will greatly increase the number of searches that include, but aren't limited just to, your keywords. So how do you find out the exact number of people searching those exact keywords?
Simple. On the left hand side, untick the broad box and instead check the exact box. This will tell you the exact number of people typing those exact words into Google.
-->Remember: Often the difference between Broad and Exact can be as many as 90% of the searches. So a broad search may return 100,000 views while an exact search may return 10,000 or less.<--
2. Checking the Competition
When you do keyword research, you'll probably have noticed the section that tells you whether competition for that keyword is high, medium or low.
Many people make the mistake of thinking this tells you how hard it will be to rank for the keyword in the Google search engine pages. Wrong!
The Google keyword tool was originally created for Adwords advertisers. That means people who want to pay money to display adverts that will lead to their website.
If you're an article writer, the competition bar doesn't really help you.
-->However, a topic with high competition is often better to write for, since advertisers are competing against each other and more willing to pay for ad clicks.<--
So HOW do I check my Google Competition?
Google returns search results to you based on your location and searching habits. To best check the competition, use a site like Scroogle or Chrome Incognito.
You can also use the free download of SEO Quake to quickly check details of page rank and more for each site.
When looking for how easily you can beat out other pages for your keywords, always check:
- The page rank. Not always an indicator but can help. A page rank of 0-2 is fairly easy to beat.
- The URL. Are the exact keywords mentioned in the site URLs? Let's hope not!
- Title & Subtitle Match. Are the pages written on those keywords aimed specifically at those keywords, or are your keywords mentioned accidentally as part of a different topic/theme?