Valentine's Day Statistics

by mandeesears

Some interesting and fun Valentine's Day Statistics. Who's your sweetie this year?

Valentine's Day is a constant -- February 14th each year -- come rain, shine, snow or sleet -- American's are in love with being in love. The following Valentine's Day statistics seem to back this up with numbers from the retail industry.

So, recession or no recession, how did we spend our Valentine's Day money for the last 5 years? Where did Valentine's Day originate and when did that first box of heart shaped candy show up on the store owners shelf?

These and many more interesting and fun facts about Valentine's Day follow.

Retail Sales Statistics for Valentine's Day

valentines day statistics According to the Nation Retail Federation, we have had quite a spending curve over the last five years. Since 2007 marked the last sales figures pre-recession, it's a great benchmark to work towards again.

So how much does the average Joe/Jane spend each year on Valentine's Day merchandise? Take a look:

2007 - $119.67

2008 - $122.98

2009 - $102.50

2010 - $103.00

2011 - $116.21

Seems after bottoming out at a still impressive $102.50, we are on the climb again -- love is in the air!  

A few More Sales Statistics

Out of the total dollars spent noted above, how much was spent on your spouse or significant other, you ask. Glad you asked. For the last five years, the stats show:

2007 - $80.29

2008 - $79.99

2009 - $67.22

2010 - $63.34

2011 - $68.98

Again, we are on the rise. At least our Valentine's Day gifts didn't suffer too much due to the recession and 2012 is look good! 

Fun Valentine's Day Statistics & Trivia

Did You Know...
  1. 53% of American girlfriends would kick their boyfriends to the curb if they didn't get something for Valentine's Day.
  2. Despite it being a holiday about "romantic love". the top three people to receive Valentine's are 1. Teachers, 2. Children 3. Mothers
  3. 15% of American women send themselves flowers on Valentine's Day
  4. Every Valentine's Day, the Italian city of Verona, where Shakespeare's lovers Romeo and Juliet lived, receives about 1,000 letters addressed to Juliet. 
  5. Cupid became popular with Valentine's Day because he was the son of Venus, the Roman god of love and beauty. He often appears on Valentine cards with his bow and arrows. It is believed he uses the magical bow and arrows to inspire feelings of love. 
  6. The red rose was the favorite flower of Venus, the Roman goddess of love. Red stands for strong feelings which is why a red rose is a flower of love.

Besides your sweetie, who else do you buy a card or gift for on Valentine's Day?

Vintage Valentine

Couple at Gate

What do People Buy for Valentine's Day?

According to a survey by the Retail Advertising and Marketing Association in 2011, the following are the percentages of what items (allowing for multiple answers) Valentine's Day gift givers are giving to those on their list:

Candy - 47.5%

Flowers - 34.3%

Cards - 52.1%

Jewelry - 17.3%

Dining/Evening Out - 34.6%

Clothing - 14.4%

Gift Cards - 12.6% 

Other Gifts - 11.2%

These percentages translate into big money for niche retailers. For instance, jewelry may only be at 17.3% as a gift but that translates into $3.5 billion for the jewelry industry. Flowers will account for a cool $1.7 billion on flowers and $3.4 billion in dining out. 


Valentine's Day Jewelry

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Great gift for mothers, grandmothers, sisters, godmothers and aunties! Touching sterling silver heart-shaped locket features a loving mother-figure and child at the clasp area ...

Only $49.99
2.02 cttw 14k Gold Genuine Garnet and Diamond Heart Pendant in 14k White Gold

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14K Gold Genuine Blue Topaz and Diamond Heart Pendant crafted in 14 kt Yellow Gold Dimensions: Width: 8.00 mm Length: 15.00 mm. 1 Stone 2.00 Carats Heart Shape 8mm. Color: ...

$369.99  $189.99

Online vs Brick & Mortar Shopping

Trends in Valentine's Day Spending

Where do people spend their hard earned cash on Valentine's Day? Here is the breakdown for average Americans, again, allowing for combination gifts:

Discount Store - 36.6%

Department Store - 30.5%

Non-clothing Specialty Store (electronics, gift store, greeting card store, etc...) - 19.4%

Online - 18.1%

Florists - 16.8%

Other Store Type- 10.3%

Jewelry Store - 9.5%

Specialty Clothing Store - 6%

Catalog - 1.5%

A Little History About Valentine's Day

According to Wikipedia
Saint Valentine's Day, commonly shortened to Valentine's Day, is an annual commemoration held on February 14 celebrating love and affection between intimate companions.

Valentine's Day is Coming

Now you know some statistics and fun facts about Valentine's Day. Get your list ready and start coming up with ideas. It will be here quicker than you think and you don't want to be in the 53% that may be dumped if you forget this romantic holiday! 

Updated: 02/26/2012, mandeesears
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Do You Buy for Valentine's Day? If so, for whom?

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katiem2 on 01/02/2012

I love Valentines Day, It's wonderful reading such an informative article on Valentines stats. Loved it! I give Valentines to my two daughters, my sweety, my Mom, friends and also buy them for my daughters friends and teachers. We prefer chocolates... Happy Valentines Day, Katie

sheilamarie on 12/27/2011

At this point, I just send cards. But I usually make some edible treat for my hubby.

mandeesears on 11/20/2011

Thanks ladies! Good to see you!

ohcaroline on 11/20/2011

I particularly like to bake for Valentine's Day. Who can resist cookies, cupcakes, or even a nice pie? Great stats!

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