These days everyone is playing Candy Crush Saga and the game has managed to achieve something that is rare in the industry. It's managed to attract a huge variety of demographics and most notably has been able to tap into the middle aged women demographic that has had game publishers licking their lips for years trying to break into this market.
So what is it about the puzzle matching experience of Candy Crush Saga that made it possible to assume to reach this level of success? There are a few important elements that I think we're key to the success, coming from someone who is not only a gamer but also very interested in game design.
With all the games similar to Candy Crush floating around on both the App Stores I decided to tackle this question and analyse the elements that has driven the game to the top despite not being the first in it's genre.
Are you hooked on Candy Crush? What are your thoughts about the game? Be sure to share!