Apple’s Long-Lost Sequel to ’1984′ Surfaces - Great Video The Public Hasn't Seen Until Recently

by Jerrico_Usher

If your an apple video seeker, especially the old and missing (or just never publicly shown) ones, then you'll love this article.

Since the unfortunate passing of Steve Jobs, the innovator and marketing genius behind Apple, the Apple company archives have slowly started to open up. What that means is that little by little we're starting to see more videos surfacing that have Steve Jobs in them or his vision inspired them.

Below you'll see the latest surfacing video, an almost 9 minute video commercial for Apple that was only showed to an international sales force meeting in Hawaii in 1984. What makes this interesting is that it's the extension you never saw for what could even be called the sequel to the famous '1984' commercial that introduced the Macintosh to the world over 20 years ago!

Apple's Long-Lost Gem

Lost Gem
Lost Gem

The short film (it's packed with details and looks like a real movie from the 40's) portrays the battle between Apple and IBM (one they have notably won which just backs their position in the videos) in a unique and fun way.

Steve Jobs plays a cameo in this one playing FDR (Franklin Delano Roosevelt) towards the end telling the general in the military of Apple products:

“General, you and your brave fighting force have a rendezvous with destiny,”  this is a reenactment of Roosevelt's clipped, patrician speech.

Set in 1944, this was the year the Allies defeated the Nazi's in Europe and changed everything.

Jobs says, (humorously too) “Your battle will be long. It will be hard, but it will be won. I’m sure your victory will be great. Insanely great.” Using the companies original quote "Insanely Great", I had to giggle a little.

What's really interesting is I thought his performance as FDR was pretty good- as he's yelling the aforementioned quote from the movie he's not facing us and I couldn't tell right away that it was his voice. It wasn't until he turned his chair to throw out "you'll do great, insanely great" that I realized it was him (his MUCH younger self).

I found two versions on another blog that was also reporting this great marvel :)

The first one (above) is directly to the Steve Jobs Part mentioned above. Below that is the entire commercial/sales force motivation video. I love the use of decals on the hats and the "puns" they use when talking about Apple products and goals.

Remember this came out in 1984 itself so Apple hadn't even reached the goals they were ambitiously promoting, nor had they pioneered the iPod, iPad, iPhone, or anything we really associate apple to other than the FIRST Mac, not the cool colorful beautifully designed version.

You'll see the version they had in the movie- and at the time, this was still amazing (that it could talk and even do fonts such as cursive was new then and later revolutionized the printing industry and home publishing business!).

Prepare to see Apple metaphorically show a general rallying of their "troops" going against IBM's (even at the time IBM was on top with full confidence "Apple" wouldn't do anything of the sort) dominance!

The Full 9 Minute Video

Updated: 05/05/2012, Jerrico_Usher
 
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