If Conchita had shaved off the beard, nobody would have known that she was a man. She looked like a beautiful, classy lady. But that wasn't the point. The beard was that.
She was there to sing in a contest, but the Conchita Wurst persona had been created - three years before - as Tom Neuwirth's stand for gay rights. 'Wurst' might mean 'sausage' in German, but it also figures in the phrase, Das ist mir doch alles Wurst (It's all the same to me), and that's why Conchita chose it as her surname.
Conchita may appear to have the face and physique of a female model, but the beard flaunted the fact that she is all man. That was the challenge that she flung to the world. That was the stand that Tom wished to make.
Eurovision isn't supposed to be about politics, but of course it is. In the midst of the Ukraine Crisis and an openly homophobic stance, Russia's entry - teenage twin girls - was booed loudly. It wasn't their fault, but these acts represent their countries for better or for worse.
In Conchita's native Austria, her selection for the accolade hadn't gone down too well in some quarters. In September 2013, after it was announced that she would be the Austrian entry, fellow nationals besieged their largest broadcasting body ORF with protests. An anti-Wurst Facebook group gained 31,000 likes in just four days.
But it wasn't all of Austria. The vast majority stood behind her, or at least expressed no opinion, and they were glad that they did when she brought home the trophy.