Archie fans have refused to get drawn into the fray. By and large, their reaction has always been positive.
Veronica #202, which introduced Kevin, went into reprint, as all back-copies were bought out. This made it the most popular issue in Archie history. That prompted a mini-series, which gave further insight into Kevin's background as an 'army brat'.
Jon Goldwater, co-executive of the company behind the comic, reported that only seven people had cancelled their subscription to protest the Kevin Keller storylines. Meanwhile writer Dan Parent had reviewed his post about it. He determined that 'about 98%' of fans were in favor.
It was Kevin's return to the main Archie series which caused the real furore. In a dream sequence, Archie married first Veronica, then Betty, exploring adult life with both before waking up. As Kevin and Clay were part of his future, he attended their wedding.
This was too much for One Million Moms, who mobilized their ranks to protest the dilution of 'family values'. They threatened that, unless Toys R Us removed the title from stock, they would boycott the entire store.
Except it all turned into a bit of a damp squib, when the Conservative lobbyists were overwhelmed by a swarm of actual fans wanting to read the latest adventures.
It appears that America gave a firm thumbs up to gay marriage on this issue.