Information Technology Trends

Success is a big word and goal for everybody, but achieving success is not a "secret", or a "loophole", not even a "blue print".

At general level I argue that success is just:

• taking action
• being consistent with your work
• focus at one project at a time
• having hard working habits

A little "secret" which produce success for a couple of people is not a universal recipe for success.

So this is why 95% of people who have tried Internet Marketing have failed and only 5% have succeeded? In part YES!

Actually in Internet Marketing we have a slogan - "the sooner you fail, the sooner you succeed". 
It is true!

Success has many parameters, meanings for each of us and the tricky part is that success is always combined with the  personal abilities, skills, and talents. 

I want to chat today with you about one idea which I think has value in it.

This idea can be a great parameter of your success.

Find today trends and go with them as:

• The competition is still  low
• Learning new technology is fun and can keep you motivated down the road
• Being a pioneer in a new field will pay your effort on long run

This can be apply at any niche, but I am referring strictly at Information Technology Trends and at my 2010 personal experience of changing the gears in the middle of the road.

In 2010 I wrote an article called "The Wind I Go With". The Blog doesn't exist anymore, but I reproduce the article in this post as close as I can.

The Internet today is a fast-growing world and is hard to keep up with all the changes, but this wind of new beginning is so overwhelmingly clear, that I decide to go with the wind.

In a nut shell, after a lot of research, I find out that what we use to call "Advertising Marketing on Internet" is getting to a new stage:

• Advertising mediums are changing
• The old methods are forced to reinvent themselves
• New advertising methods are evolving as we speak

The mobile industry has worked frenetically in the last few years. Now is exploding like fireworks in new innovations, new marketing methods, so I am dizzy just looking at the new developments.

The new game in town is Mobile marketing, cell phones aka mobile devices marketing.

The development of Mobile Marketing is part of Web 3.0 evolution, and Mobile advertising grows in leaps and bounds.  

Why? Because I told you so... 1.8 billions active internet users vs. 6 billions cell phones owners.

So the Gods of Internet Marketing started to look at what they can do with smart phones such as the Apple iPhone and Google Android and they saw the light at the end of the tunnel, and start to blow the wind I am talking about.

Google bought Admob Advertizing platform for 7.5 millions, their SEO, Eric Smith, pledge that everything from this time on will be about "Mobil" in Google developments.
My take on this is that even though mobile marketing is in his infancy stage, it will mature over the next 2-3 years.

This particular opportunity is NOW ready to explode, and will be a huge benefit to be part of it starting NOW, doing a little of pioneering, and growing with it.

The benefits of Mobile marketing are:

• Did you know that text messages have an open rate of 97%? We use to advertise over the years in a lot of formats, lot of mediums, but cell phone are now an extension of the owners, and a marketing message coming directly to your cell phone prove to have a 15% – 20% response vs. a 2% - 3%
• Marketing costs are very low – texting turned to be the most cost effective way to market on mobile phones
• We can reach more customers 
• Pay per call blossoms now. It was first introduced by Commission Junction in 2009, which allows affiliates to drive and get paid for sending qualified phone calls to advertisers. A lot of advertisers have signed up for the PPC program and this becomes a easy way for affiliates to make money. 

Did you noticed that the majority mobile ad platforms have a “click-to-call” option where prospects just need to click on the ad and it will automatically call the advertiser? Now you know why.

To make the story short, I jump in this wagon NOW (actually starting 2010) and I already see a clear path to prosperity, there is a learning curve but the return is definitely sweet and quick vs. what I use to do with Affiliate Marketing when I resume my activities on just sending e-mails via an autoresponder.

Do I have to abandon my favorite aweber autoresponder? NO! But using Mobile Ad Platforms for my messages, they are redirecting me to a pool of 6 billions mobile owners vs. the pool of 1.8 billions of Internet users, who choose to click or not on my banners, open and read or not my emails, read or not my blog’s posts and so on...