Internet Marketing is the Global Buzz Word

by pateluday

Ever since the World Wide Web gained popularity many business paradigms have surfaced online. One such activity is Internet marketing, it is comprehensive, vast, and popular...

Internet marketing utilizes content for attracting the target audience, engaging with them, and then convert them to their goals. This is the most common funnel that marketing campaigns follow.

The range of activities is vast and includes content marketing, video marketing, search engine optimization, visual contenting, and email marketing to name a few. The campaigns are usually organic with not much cost involved except that the agency has to employ the services of paid experts and experienced people in its team. This online marketing requires a professional approach, expertise, and experience. The team has to stay well-focused, and consistent and optimize their strategy depending on the brand, product, and service.

The organic digital marketing campaigns may run for more than one year and that makes sense. The aim rests upon what the client desires and the efforts continue till the organization is completely satisfied.

Digital Marketing
Digital Marketing

Digital Marketing Approach

The primary aim of goal conversion is fulfilled by constant content creation and its distribution on social media feeds and other web platforms. The distributed matters should be potential enough to attract and engage the target audience. Gated content is often used to convert the target audience to the goal envisaged in the marketing strategy.  

Content marketing is one important part of the campaign, and the creations have to be strategically used on the chosen platform with the presence of the target audience. The project is complemented using many other online marketing activities. Companies with robust finances also complement marketing with paid marketing or SEM. Paid search engine marketing and Google Ads are costly and require specific platform skills and experience to handle different Ad formats and strategies provided by that particular social media. The effort involved in SEM or Google Ads is to maximize the yield at a minimum cost.

But when the organic strategy is complemented with paid marketing the results expected are three times better.  

Major Activities in Digital or Internet Marketing 

  • Content Creation
  • Content Distribution 
  • Blogging 
  • Search Engine Optimization 
  • Video Marketing
  • Email Marketing
  • SMS Marketing

Search engine optimization and content distribution is the most important activity that fetches favorable results.


Search Engine Optimization


Search engine optimization is an industry in itself. It is by nature extensive and requires skills and experience besides a deep understanding of how search works. Knowledge of indexing and ranking algorithm metrics also helps.

SEO consultants should have an idea of website optimization for search and user experience. They should be able to guide the development team to optimize the website as per the search engine guidelines that impact the website development and optimization.

Search engine optimization aims to rank web pages on chosen terms that are most likely to fulfill the intent and needs of the target audience. Remember it is important that the website does justice to the searcher when he or she lands on the web page and hence the chosen keywords should align with offerings on the website or the content and not mislead. 

Search Engine Optimization  comprises

  • OnPage Optimization  
  • OffPage Optimization 

On-page optimization is keeping with the limits of technical acceptability, mobile-friendly creation, and other attributes like fast download, stability, browser compatibility, and quick response. For better on-page performance and optimum server configuration,  a good hosting service is required.

Off-Page optimization is link building as people know but it is also creating social media popularity and online reputation. Content Creation, social bookmarking, and publishing on a number of Internet platforms are a must. 


Blogging helps greatly in Internet marketing. Blogging is like dairy keeping but it is good for professionals to highlight their performance, and business owners to showcase their products and services.

Well-maintained blogs draw high traffic from the target audience and are good at influencing them. The latter is the key activity of influencing bloggers. Well-written and optimized blogs help in Internet marketing and content creation. Blogs are useful for several niches and are focused.

Blogging is free and website owners can create their blog and link it to the website. This has been proven highly effective for SEO and content promotion. 

You can create Blog in the:

  • Type Pad
  • Blogger
  • Word Press
  • Tumblr 
  • Vix 

There are many other options for creating blogs. In order to succeed on the SERPs, the blog should be optimized on the right keywords and the content should align with them. Frequent blogging is the road to success, neglected blogs do not perform at all. These platforms if well optimized are ideal for link building in limit.  Remember, excessive link-building on blogs turns them into spam blogs.



Video Marketing

Audio Visual

YouTube has over 2.56 billion. It is the second-largest search engine in the World. Audio-visual promotion is one of the best means of conveying a message and engaging people. YouTube advertisements are becoming very popular day by day.   

A series of videos are published to attract the target audience. These are well-made videos that attract, engage, and convert. Goal conversion is effective as per a survey conducted by viewers who viewed the video a few times and converted to the message.    

Google Ads
Google Ads

Digital Marketing How to Go About It?

There is no said method of doing digital marketing but generally, SEO, content marketing, and email marketing is done all in one go. Companies deploy various strategies with activities they find suitable. 

Internet marketing requires the teamwork of people involved in the trade. Internet or Digital Marketing service is provided by Internet marketing companies with a professional team. The charges depend upon the company depending upon how effective the delivery has been.   

The agencies are available for this marketing in all big cities and towns in India.

Updated: 01/05/2023, pateluday
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pateluday on 01/23/2023

No sequence they are all popular but I must say blogger is free and most popular.

DerdriuMarriner on 01/19/2023

The third subheading, Blogging, identifies Type Pad, Blogger, Word Press, Tumblr and Vix.

Were they listed from most appreciated, effective and used to least or from least to most or in another order or in no particular sequence?

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