But, but you say, I must know whether that keyword gets any searchers! I need to know:
- I need to know how many competiting websites there are.
- what the cost per click for Adsense.
- I need to know how many searchers there are.
Lets take them one at a time.
Value of the Competiting Websites Metric
Virtually zero - look at the first page of results (use scroogle.org for non-personalised results - not Google) - does ever result on that page have the EXACT keyword in the title? In the VERY unlikely result of a yes - move on.
Value of Adsense CPC Metric
Virtually zero - who here has got CPCs very much lower than this metric? Yeah though so. You will NEVER get this figure, its what the advertiser pays, the BEST you'd get is about 40% - the reality - probably 1/2 of that, even less given that mostly ads display that are "interest" based not, and not relevant to your site's content.
Value of The Search Volume Metric
Complete fantasy-land. Even using the "exatic match" option (nothing else is even close), this is very rough approximation. You know its one thing to work hard to rank for #1 for a term. That's the business we're in. But to rank #1 expecting 1000 visitors a month and getting 10 - that's heart-breaking, speaking as someone who's done it.
Getting 1000 visitors and making $2 is pretty bad too.
On the other side I've made good money from sites that get only a few hundred search visitors a month. Finding searchers who are desperate to buy is FAR more profitable than just getting lots of tire-kickers to your site.
There are two ways to know how much traffic a term gets:
- run a pay per click campaign (don't ask me all I know is it costs money);
- rank #1 (or at least on the first page) for the term and look at your own traffic.
If you put some of those results from Keyword Researcher back into GKT - you will get zero results - no one searchers for those terms. Well they do - because they find my pages, using those terms, here on Wizzley and elsewhere, those zeros sure do add up! We don't know what the minimum is for a term to show up in auto-suggest (and therefore Keyword Researcher) - but its a lot higher than zero!
And the easiest way to rank #1? Build a Wizzley article, get it ranked, notice if you are making any money. Then, and only then, consider building a website in the niche - but test at Wizzley first