SEO For Writers

by Lissie

If you love to write but are struggling with getting traffic to your articles - this page is for you. SEO for writers is a very simple step-by-step guide to how to make more money.

I wrote this page in frustration, as yet one more talented writer said that SEO was too hard for her. She wanted more people to read her work - but she didn't know where to begin.

Being a talented writer, is that common a talent, and its a hard skill to learn, much, much harder than learning Search Engine Optimization (SEO). I wrote this page in the hope that it would help other writers.

The thing is - being able to write is difficult! Doing SEO or search engine optimization, its easy as 1-2-3 here we go! …

How To Start SEO Writing

1. How Would Your Audience Search in Google?

Start with your audience in mind. This is not about you - its about them. You need to think about what they would search for: particularly if they were new to the subject. I'm expert on travel - I also travel light. If I'd randomly written an article on packing light: I would have called it "travel packing tips" or "holiday packing tips". I'd have got some traffic but not from the US. The correct answer was "vacation packing tips". Why does the US matter? Because they are the biggest English speaking market online (by far). I'm not saying you should target only the States- but its often the easiest place to start - particularly if you are selling a product from Amazon. 

Think like a beginner - don't write about the "developmental learning steps in toddlers" instead try "when will my baby sit up" The first query will be entered in Google by a student looking to cheat on an assignment, the second one, by a new mum (or mom for the US market) who is worried about their kid. The mum may buy something - the student - not so likely. 

2. Long tail Rules! The main topic for this article is "SEO writing" - but that's only two words and probably hard to rank for. But "how to start SEO writing" or "how to do SEO writing" they also phrases people search for - and are much easier to rank for, while still having the main term within them. 

Beginners should still with terms of at least 3 words preferably more. 

3. Buying Intention. Some searchers are far more likely to buy from you than others. I don't always target them - but product reviews do make serious amounts of money.  Someone searching for "kindle fire accessories" wants to buy something. Someone searching for "can an American travel to Myanmar" is searching for information, and may or may not buy. Someone searching for "Lis Sowerbutts" just probably wants to know who this stroppy cow thinks she is! 

SEO Article Writing Guide

There's Really Only One Thing That Is Key

Do Your Keyword Research First 

Before I wrote this article I had the sub-headings - each module's heading came from a tool called Keyword Researcher.

I use a paid tool for keyword research. There are free ones - the commonly recommended one is Google's own keyword tool - I use it from time to time - but its got progressively less and less useful, not to mention its overwhelming for a beginner. 

I tried GKT with "seo writing" it came up with a grand total of 30 results - most of which were useless for this article e.g. seo writing samples, seo writing services. 

Instead I used Keyword Strategy and came up with 162 results - most of which was useful - the best of which are sub-headings on this page.

SEO Writing - Keyword Researcher In Action

SEO Writing Research

Writing With SEO In Mind

Its This Simple
  • I use the main term as the title and the url. 
  • I use the related i.e. longer, terms as sub-headings for modules (including images, comment modules and polls)
  • I use the main term as the name of any image plus use it as the title. 
  • I link out to an "authority" site - either wikipedia or maybe the site and top of the Google results. 

Then I write competently, trying to keep my grammar and spelling under control. Really, that's it!

SEO Writing For Articles on Wizzley

Google loves articles on Wizzley, so if you go for low-competition terms and long-tails you may very well rank quite easily. 

What I try to do is write about five articles on a similar topic and inter-link them, either my linking within the text module or just using the articles module. 

Then I keep an eye on where my traffic is coming from (using Google Analytics). If I start getting visitors which suggest a somewhat different keyword - then I will probably write a new article and link it back to the others - because after all that's what my audience is telling me to write about!

Using Analytics with Wizzley is Easy

Google Analytics is a powerful online tool that helps track and analyze your traffic data on your websites. This web page helps you setup Google Analytics on your Wizzley account.

How To Do SEO Writing?

Find some nice long keywords you know something about, and then, as they say - just do it!  You don't need to keyword stuff, you don't need to tweet and facebook, you need a list, or a blog. You don't need to have multiple degrees. In fact you don't need to be a native-English writer. 

What you do need to do is write. A lot. Really until you have a 100 hundred pages up on Wizzley you really don't have enough data to know what you are doing. 

I can't promise - but I'm fairly confident if you use the approach I've described here - after 100 articles at least some of them will be making you money. 

There is no perfect right or wrong answer, and this is definitely not a comprehensive guide, but really SEO writing is not as hard as a lot of over-paid SEO consultants would have you believe! 

Want To Learn More About Keywords? 

Even if you don't want to buy Keyword Researcher - I do seriously suggest that you click through and listen to the videos for free - the developer of the tool  I've known for a long-time, and his marketing sucks, but his keyword research is spot on! 

More of my SEO Articles

I've been a member of Keyword Academy since 2009 - 3 years later this is a REAL Keyword Academy review - the good, the bad, the weird, from a true insider.
Build My Rank has been shutdown as of March 2012. Now plenty of people are looking for BMR alternatives. What other options are there for link building out there?
I started making money online in 2007. As I publish this in 2012 its to explain how much I make on Wizzley and why I publish here.

Who Is Lis?

Hi, I'm Lis Sowerbutts, I've been making a living online since 2007 and have been full time since February 2009. I make money from advertising on my websites, my affiliate commimssions from products and services I promote.  

I am also a non-fiction author. 

Wizzley is just one of the places that I write online. If you want to check out more of what I write check out my Passive Income Online blog and sign up to my newsletter! 

Nice to meet you and hope you get what you want from your online endevours! 

Updated: 03/22/2012, Lissie
Thank you! Would you like to post a comment now?


Ragtimelil on 05/22/2012

Thank you, thank you. I have been reading articles about making money on sites like Wizzley and have become mired in information that I don't understand. This article gave me a goal. I'm off to do 98 more articles., really.....

Mladen on 03/07/2012

Your advices are very simple and precise! I really like this article and I find it extremely useful. Thank you!

Lissie on 02/12/2012

Thanks for the comments humagaia - I've never really bothered with the synonym check but it might be helpful for people who don't know the niche well.

Keyword Researcher uses the Google suggestion tool - it just automates using it instead of having to run Google 26 X - for each letter in the alphabet :-)

humagaia on 02/12/2012

A few things I would add:
1. Think of a niche (area of expertise) you think you would like to write about.
2. Think of titles for a series of articles (as you suggest).
3. Then do a synonym check on your main words (there are sites where you can do this - just type in the word and 'synonym' in the search box).
4. Use the tool often forgotten as an SEO tool - the search phrase completion function available for many search engine search boxes - you know, that annoying drop-down you get when you start to type your search query. Why use this - because it shows a list of the most searched terms starting with the letters you have already entered. The list you get is in the order highest number of searches to lowest. It is important to use keyword research tools, but they do not necessarily tell you the actual keyword phrases being entered - this does.
Liked and tweeted this, as it is a good starter 101.

katiem2 on 02/10/2012

Good to the point and easy to wrap the brain around this bit about SEO, it doesn't need to be complicated now does it...

Lissie on 02/09/2012

Now Mary that wasn't very green of you was it :-)

MaryEll on 02/09/2012

Yes very concise, very useful. So promising I've even printed it ;)

katiem2 on 02/01/2012

Good stuff and it does work, I can attest to that. Thanks for sharing your knowledge of seo with everyone, it's sure to make us all better wizzes!

bizilady on 02/01/2012

Thanks for this easy to understand SEO lesson. I really need to use keywords and research more.

lakeerieartists on 01/29/2012

Nice job. Concise and easy to understand. :)

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